Best Format and Distribution Analysis for Fitness and Lifestyle Brand

Hi there - Appreciate your insight and comments in advance. I launched my side hustle called Press Play. We are a fitness and lifestyle brand that invites individuals to join a community to better their life. We encourage and empowers individuals to not pause their life and press play through physical activity and having conversations. Currently, we are selling women apparel on Amazon and plan to expand to men clothing (shorts) and hoodies (man and woman).

As I start to complete the...

Best Format and Distribution Analysis for Fitness and Lifestyle Brand

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