Have you ever noticed how ugly the Amazon website actually is? And yet...

The Amazon website might look like nothing spectacular, especially for intermediate/advanced UI designers (it may actually look normal for average people, but they point is: they really don't care). And yet, It sells like crazy and is one of the most visited websites every single day. The more I look at the most famous websites, the more I realize they are actually nothing spectacular in terms of UI. Has anyone else noticed this?

Is this the confirmation that better design doesn't mean...

Have you ever noticed how ugly the Amazon website actually is? And yet...

from Have you ever noticed how ugly the Amazon website actually is? And yet...