I have been running a successful google search PPC campaign for my business for many years. Recently I have been experimenting with Google display ads to try to extend my reach (in addition to remarketing ads). Does anyone have any insight as to what sort of conversion rate & cost to expect in relation to a search campaign? I have a 10% CTR and 7% conversion rate with my search ads. Cost per conversion is around $200.
from Google Search vs Display Ads metrics
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