#1738 Case Study: NatureBox and the viability of the subscription model

One of the big milestones for me was actually able to charge a subscription service for Mixergy. Before that point, I was doing these interviews for free and I was breaking my back doing it. All because there’s an idea out there that information wants to be free. But I saw that newspapers like The New York Times were charging. That’s why I’m excited about today’s interview. I think it will validate what I’ve always believed, which is everything should be on a subscription basis. But as you’ll hear in this interview, it doesn’t always work as well as I thought. Gautam Gupta is the co-founder of NatureBox, a subscription service for high quality, delicious snacks. I want to find out what happened to the business, how he started, how he’s growing it, how he’s got sales that really are amazing before and after he made this change from subscription.

Gautam Gupta is the co-founder of NatureBox, a subscription service for high quality, delicious snacks.

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