With the changes to the Facebook ad policies, it can be hard to know what Facebook ads convert in 2019. But this week you will find out that it’s the ads that turn content into a story that perform the best.
Facebook ads that look native and tell a story are driving engagement. In this episode, Ezra Firestone and Molly talk about how to play into Facebook’s favorite optimization: social proof. They walk us through campaigns they have recently run that have created more than $350,000 in sales, despite tightening regulation.
IN THIS EPISODE YOU’LL LEARN:
- How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set
- Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it)
- Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting
- What a lookalike audience is and how to use one in your ad strategy
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Facebook Live Video
Train My Traffic Person
Tier 11
Facebook Ads Policies
Facebook Ad Policy Low Quality or Disruptive Content
Avoid creating negative experiences with your ads
Pingdom
GTmetrics
Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
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The post Episode 186: How To Succeed in the Facebook Policy Minefield in 2019 appeared first on DigitalMarketer.
from Episode 186: How To Succeed in the Facebook Policy Minefield in 2019
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