Will try to summarize a long story...
Maybe people can learn from my mistakes....
Have a diet/weight-loss coaching membership site.
Optimized front end/backend
Optimized AOV and LTV... found best is one off diet program purchase with 2 one time offer upsells in the front end of the funnel.
Was converting 2% cold traffic to our Facebook ads..... (tested other traffic means and nothing converted even close to FB)
CPA $40, AOV $60 (cold traffic) 6 month LTV $75...
From April 2017 to...
I screwed up a really profitable business... now what?
from I screwed up a really profitable business... now what?
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