James Shramko has the concept of Infinity Projects in his book "Work Less, Make More".
Your Infinity Project is your side-project that will run and run and run, forever more.
This is the project you work on when you're taking a break from your main business.
It's ideal if you have a team, because you just tell them to work on the Infinity Project when they've got some free time. This means you don't pay them to sit around.
I guess it could be something as boring as cleaning the cars...
What's your Infinity Project
from What's your Infinity Project
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