I work for a retail/wholesale company. I see a lot of products that are great but are poorly packaged and poorly advertised which in turn leads to poor sales.
Some of these products are stocked for a few weeks before the company discounts them and never sells them again.
After reading TMF, Unscripted and other recommended reads such as Ca$hvertising, and following some Gold Threads such as those of @SinisterLex, @Andy Black, @MJ...
Marketing products that are poorly packaged, poorly advertised and or both.
from Marketing products that are poorly packaged, poorly advertised and or both.
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