I am a product marketing guy, but book launching and marketing is different. Many of the tricks of the trade that are used in physical product marketing don't apply to book marketing, and many successful strategies for book publication don't apply to the physical products industries.
I tasked one of my employees with some research specifically on book marketing and launch strategies. Entire books have been written on the subject (a few years ago I sent @Red a copy of...
Uncommon Publishing Results Require Uncommon Action
from Uncommon Publishing Results Require Uncommon Action
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