Just found a deck I did for a client a few years ago, where I tried (unsuccessfully!) to stop them "building" stuff and provide value instead.
It follows on from this video post.
Hope it helps.
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![[IMG]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vAXlYUpyBahcRC-R7l-HC2HYdGilrlsywPFXK18B9Zn0n_LxO-N1S4fK4URTUBoCgCGKaJgor8=s0-d)
![[IMG]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_ss5OVYw7kIcS2GPv7-38xA5lfIXJdyvV0iuyhwdYEX8Iv0SJHk7LPvZh1P4_lrAhPGxt-1sA2o3Q=s0-d)
...The WHAT & WHY of Lead Gen
from The WHAT & WHY of Lead Gen
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