I'm currently reading Awaken The Giant Within by Tony Robbins. If you've never seen it - it's a masterpiece written some 25 years ago. I'm a big fan of Robbins and generally - all roads lead back to him.
In Chapter 1, Robbins says that all decisions are made by how you associate pleasure or pain to the outcome. For example, some people smoke because it gives them pleasure. They feel more socially accepted in bars/clubs or within their peer groups. On the flip side, some people quit smoking...
Pleasure vs Pain - How you can improve productivity
from Pleasure vs Pain - How you can improve productivity
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