I hyped myself up to do some PPC and test my site with people who are already looking for the type of product I sell (as opposed to general interest in a niche like on FB, since this is an accessory and people don't buy very often).
The keyword planner really dampened my enthusiasm. There are a bunch of keywords that are in the 1-10 thousand average monthly search volume bracket in my ad group. What it all translates to in the testing tab is 510 views per day, with an average estimate of...
Google keyword planner blues
from Google keyword planner blues
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