The Single Biggest Reason People Lose Money With AdWords
The trick to winning with AdWords is to increase your ad click-through-rate (CTR), and the conversion rates throughout your sales funnel.
You don’t win by blindly following Google’s canned response to increase bids, have 8-20 keywords per ad group, or worry incessantly about your quality score.
With paid search, you win when you give people what they are already looking for.
An Example
When someone...
The Single Biggest Reason People Lose Money With AdWords
from The Single Biggest Reason People Lose Money With AdWords
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