Offering Value for Dummies

• Make it bigger
• Make it stronger
• Make it faster
• Change the color
• Make it longer
• Make it smaller
• 20% more free
• Make it organic
• Formulate natural ingredients
• Change target audience
• Make it luxurious
• Keep it same, market it better
• Change perceived value
• Offer different fragrances
• Offer different flavors

Any more you can think of?

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