You're from where??

This site is about networking its also nice to know whose in your area. This may help lead to future friendships or business deals. If I can I will try to keep this list updated, want off the list, lemme know as well. I will only put your name on this list if you ask me to in this thread.

I have now linked this on google maps. It has public access, but please only edit your own dot if need be. I put the dots in the closest frame of reference you gave me....

You're from where??

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hi, i have a localised recipe website, with about 12000 engaged facebook fans, and 1200 active emails in my mailing list. so far i've bee.

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How to Hire a Content Marketer: A Complete Hiring Kit for Recruiting, Selecting, & Training

Looking to hire a Content Marketer?

This hiring kit will give you the guidance needed to hire the right content marketer, the first time.

The term “content marketer” can refer to a wide variety of roles and responsibilities. You might be running solo and looking to bring in someone to jumpstart your content marketing initiative. Or, perhaps you have an expanding business who is looking to add talent to an existing content team.

This hiring kit includes:

• Job Titles and Descriptions
• Organizational Chart
• Job Posting Builder
• Interview Questions
• Where To Find Your Next Content Marketer
• Training Your Content Marketing Team Member

Job Titles and Descriptions

It’s important to know what role you’d like your new hire to fill. A fully fleshed-out content marketing team at a large corporation will include most, if not all, of these roles while a small operation might include only one.

We’ll begin with a high-level overview of each position:

• Chief Content Officer – Executive-level content creator, responsible for creation and distribution of all digital content across all brands as they develop, lead, and enforce the voice and strategic branding of the organization.

• Director of Editorial – The top editor on a content team who manages a team of content-producers. They often manage vendor relationships, strategic partnerships, and supervise, plan, and set strategy for the content team.

• Managing Editor – Oversees design and content, managing a group of writers, freelancers, and researchers. Reviews all assignments before publication to assure accuracy and brand alignment. Leads and directs the work of writers, freelancers, and other content-producers.

• Copy Editor – Reviews raw content and improves formatting, style, accuracy, and brand alignment. Assures content is easily digestible and free of errors.

• Graphic Designer – Assembles images, typography, and other visuals to make visual content engaging and memorable while maintaining brand consistency.

• SEO – Responsible for Search Engine Optimization (SEO) strategy, fixing or making recommendations to fix technical issues related to search and optimizing multi-channel content (YouTube, Pinterest, blog, etc.) to achieve the highest return on investment.

• Brand Journalist – Produces a variety of multimedia that communicates brand value to a company’s customers including customer stories, case studies and white papers that convert prospects into customers.

• Video Marketing Manager – Creates and leverages interviews, testimonials, demos and other storytelling styles on video format to strengthen emotional connections, engagement levels, and marketing initiatives.

• Social Media Manager – Creates and distributes content across social media channels (Facebook, Twitter, Instagram, etc.) to establish brand authority, manages company reputation, provides social customer care, facilitates partnerships with key influencers on the social web, and introduces offers where appropriate.

• Community Manager – Creates and distributes content to an identified community (internal or external, owned or unowned) to facilitate conversation and relationship-building between community members.

It’s important to note that the positions listed above are roles, not necessarily individual people with individual titles. If you are a smaller company, you might have one person who fulfills several of these roles.

In most cases, if you’re building a brand new content team, hire the Managing Editor role first. The right Managing Editor for a budding content team can be a “jack of all trades” that handles a myriad of roles and responsibilities, particularly with written content. When hiring a one-person content team, look for an individual with superb Managing Editor skills but, remember, any additional skills (SEO, video, graphic design) will be enormously valuable to a budding content team.

Your Managing Editor is your foundation upon which your content team is built.  Add new members to this team based on the gaps presented by your Managing Editor. For example, your Managing Editor may be a great writer and knows how to handle Photoshop, but not so hot at SEO and video marketing. Use your next hire to close the video marketing and SEO gaps.

Use the organizational chart below when you are ready to add specialists and expand your content team.

Organizational Chart

Your organizational chart will depend on the size of your organization, the temperament, talent, and experience of your team members (among other things), but the configuration below is a solid starting point for many organizations:

Remember, if you’re just getting started — begin by hiring the Managing Editor role.

When your team grows to five or more, consider adding a Director of Editorial position. And, for those with fully fleshed out content teams with multiple hires in the same role (multiple social media marketers, video marketers, etc.) start looking to add a Chief Content Officer.

Job Posting Builder

The following section is designed to build a custom job posting appropriate for your unique circumstances. The make-up of your job posting will depend on the skills needed by your company, salary available, and availability of talent.

A thorough job posting has six components:

1. Position Summary
2. Roles & Responsibilities
3. Skill Requirements
4. Education & Experience
5. Benefits & Salary
6. About the Company

Step 1: Choose a Position Summary

Hiring a Video Marketing Manager? Graphic Designer? Managing Editor? If you’re not sure, make your best guess and adjust as things become more clear later in this process.

Take a look at these positions and choose which one you’re hiring for:

(NOTE: Want a downloadable PDF with checklist capability of this guide? Swipe it here and we’ll send it right over!)

Chief Content Officer

The Chief Content Officer will be responsible for setting and ensuring the execution of all content marketing initiatives both internal and external to the organization.

This role requires expertise in digital and print publishing, data and analytics, brand development, communications and leadership. This executive officer will coordinate with the sales, public relations, IT, and customer service departments regularly to maintain a consistent brand story and assist in customer satisfaction, lead generation and sales.

This position requires 5-10 years of experience in using digital and print content to support strategic organizational objectives.

Director of Editorial

The Director of Editorial will be responsible for the supervision, coordination, planning and operation of all digital and print content produced by the content team to drive sales and engagement, decrease churn, and influence positive customer behavior.

The right candidate will have proven experience in cross channel content marketing, managing brand consistency, and content optimization including text, audio, video and image content, social media marketing, and search marketing.

The Director of Editorial is a creative marketing mind with the ability to collaborate with all departments to achieve consistency of the company’s brand story. The ability to interpret analytics and establish standards for meaningful measurement is also essential.

This position requires experience in using digital and print content to support strategic organizational objectives.

Managing Editor

The Managing Editor will be responsible for the coordination of all digital and print content produced by the content team.

The right candidate will have experience in cross channel content marketing and content optimization including text, audio, video and image content, social media marketing, and search marketing.

The Managing Editor is a creative marketing mind with the ability to organize projects, meet deadlines, and manage a team. The ability to interpret analytics and troubleshoot web related technical issues is a plus.

This position requires experience in using digital and print content to support strategic organizational objectives.

Copy Editor

The Copy Editor is responsible for assuring consistency in formatting, tone, style, and accuracy for all content produced by our organization. The Copy Editor will take content produced in its raw form and make it publication-ready.

The right candidate will have experience in copywriting and editing a variety of digital content including blogs, white papers, web pages, and other written collateral. They will work closely with other members of the content team to assure consistency in the organization’s brand and voice.

Graphic Designer

The Graphic Designer is responsible for the coordination and production of all images needed for the organization’s content team.

The right candidate will have experience in a variety of design software and a proven ability to produce entertaining, educational, or inspirational visual content that is consistent with the brand “look and feel.”

SEO

The SEO will be responsible for driving global organic search strategy and execution and improving visibility of web properties, increasing website traffic from target audiences, and driving qualified leads and sales.

The right candidate will have experience in increasing visibility for content (blog posts, podcasts, YouTube videos, etc.) using methods that are consistent with the Terms of Service of major search engines such as Google and Bing. This role will require experience in setting search strategy and troubleshooting technical SEO issues.

Brand Journalist

The Brand Journalist is responsible for producing a variety of multimedia that communicates brand value to a company’s customers including customer stories, case studies, and white papers that convert prospects into customers.

The right candidate will have experience in investigating and creating engaging stories in written, video, and image formats that utilize branded social media channels and external media outlets.

The Brand Journalist will have a creative marketing mind with the ability to translate customer and company experiences, feedback, and tone into compelling, engaging, and dynamic stories that are easily consumable and aligned with content marketing strategies.

Video Marketing Manager

The Video Marketing Manager is responsible for the coordination and production of all video content.

The right candidate will have experience in directing, shooting, editing, producing, and optimizing a variety of corporate videos. The Video Marketing Manager has a creative mind and specializes in translating a variety of messages into a compelling visual story that is consistent with the brand.

Social Media Manager

The Social Media Manager is responsible for providing the primary voice of the company across the social web including Facebook, Twitter, and LinkedIn.

The right candidate will have experience in social customer service and a deep familiarity with a variety of social media platforms. They will work with other members of the content team to coordinate content marketing initiatives and give direction to other content creators in regards to voice, sentiment, and overall experience of the intended audience.

The Social Media Manager specializes in creating and curating a variety of content across the social web in order to support the organization’s content marketing initiatives.

Community Manager

The Community Manager is responsible for bridging the gap between company and customer by facilitating meaningful relationships between community members. The Community Manager provides a voice for the company while advocating on behalf of the customer.

The right candidate will have experience in social customer service, a deep familiarity with various social media platforms, and a working knowledge of effective content marketing strategy in relation to creating bonding, lasting relationships with customers. A high level of empathy is required. The ability to troubleshoot community platform-related technical issues is a plus.

Step 2: Choose Roles & Responsibilities

In this next step you will add detail to the role this new hire will play in your organization. Keep in mind, finding a candidate who will fit each and every role or responsibility below is not possible. For example, you’re unlikely to find a candidate with proficiency in SEO, copy editing, and graphic design.

Consider creating a job posting with certain roles and responsibilities listed that are absolutely necessary and others listed as “nice to haves.”

Now choose the roles and responsibilities for which you want to hire. Common job titles associated with the roles are noted in parentheses.

(NOTE: Want a downloadable PDF with checklist capability of this guide? Swipe it here and we’ll send it right over!)

Key:

• (CCO) Chief Content Officer
• (DE) Director of Editorial
• (ME) Managing Editor
• (CE) Copy Editor
• (GD) Graphic Designer
• (SEO) SEO
• (BJ) Brand Journalist
• (VMM) Video Marketing Manager
• (SMM) Social Media Manager
• (CM) Community Manager

Developing and managing a content marketing strategy that supports organizational goals across all brands and customer avatars, from the top to the bottom of the marketing and sales funnel including [ENTER ORGANIZATIONAL GOALS e.g. Increasing Brand and Offer Awareness, Growing Website Traffic, Generating Leads, Acquiring Customers, Retaining Customers]. (CCO, DE)

Lead efforts on customer and competitive research to refine brand positioning and build brand recognition. (CCO)

Oversee existing Content Team and support team growth, development, and implementation of new initiatives. (CCO, DE)

Develop and manage key performance indicators (KPIs) that reflect the objectives of the organization. (CCO, DE)

Create, edit, and manage the production of digital and print content that is consistent with the organization’s brand, style, and tone. (CCO, DE)

Develop and maintain a content calendar that attracts and appeals to the organization’s target customer avatars. (CCO, DE)

Creation of standard operating procedures (SOPs) for the planning, execution, optimization, distribution, and amplification of the organization’s content. (CCO, DE, ME)

Managing in house and outsourced content creators, editors, data analysts, graphic designers, videographers, developers, etc. (CCO, DE)

Defining, creating, and upholding the organization’s Style Guide.
Overseeing the scheduling, publication, and overall consistency of [YOUR ORGANIZATION]’s content assets. (ME)

Coordinating day-to-day editorial operations, managing in house and outsourced content creators, editors, graphic designers, videographers, developers, etc. (ME)

Reviewing all assignments before publication to ensure material is accurate and on-brand. (ME)

Leading and directing the work of content produced by content team members including text, images, audio, and video, making sure all team members are on-task and meeting deadlines. (ME)

Assisting in ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customer avatars. (ME)

Monitoring and reporting on content marketing metrics and KPIs. (ME, DE)

Ensuring readability of content by identifying and correcting mistakes in grammar, punctuation, and spelling. (CE, ME)

Checking accuracy of facts, dates, names, captions, statistics, etc. located in all content. (CE, ME)

Maintaining consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling/capitalization of certain words as they relate to the organization. (CE, ME)

Identifying successful content and mapping out new ways to repurpose (i.e. a blog post into a YouTube video) to amplify the organization’s message. (CE, ME)

Creating copy, engaging headlines and subheads, proof reading, and deep-line editing for spelling, grammar, and brand consistency. (CE, ME)

Creating and maintaining brand consistency through the use of the organization’s branding and style guide standards on logos, colors, typography, and other graphic collateral. (GD)

Designing engaging and creative images for use in a variety of digital assets including social media, images for written content, presentations, etc. (GD)

Collaborating closely with other members of the content team to brainstorm and plan editorial calendar by determining scope and realistic deadlines for various design content. (GD)

Creating accurate graphics, charts, graphs, etc. that visually support the context of given content. (GD)

Defining editorial standards for maximizing search success on all content including the website, blog, social media platforms, and other communication channels. (SEO)

Monitoring and reporting on search metrics and demonstrating continuous improvement of the SEO strategy. (SEO)

Identifying search traffic growth opportunities for content and products based on analytics. (SEO)

Researching, reporting, and addressing changes in search engine algorithms. (SEO)

Recommending and executing on testing strategies to improve conversion rates on content pages. (SEO)

Troubleshooting and tracking site performance including social sharing, page load speed, and other technical issues related to search marketing. (SEO)

Conducting keyword optimization research for new and existing content pages. (SEO)

Researching the latest in search engine compliance and guidelines and adjusting strategy as necessary. (SEO)

Developing, writing, and distributing press release articles to applicable media outlets. (BJ)

Creating content that is optimized for search and social media traffic. (BJ, ME)

Uncovering unique and interesting stories for multiple audiences (customer, employee, or related industry news) and determining the best platform and audience to distribute. (BJ)

Maintaining a deadline-driven editorial calendar that coordinates time-sensitive articles with general-interest stories. (BJ)

Identifying opportunities to promote specific key messages and company initiatives to customers and the general media. (BJ)

Producing and/or directing video content for YouTube and other video platforms. (BJ, VMM, ME)

Locating and/or initiating creation of engaging and relevant images to complement stories. (BJ, GD, ME)

Creating a video marketing project plan that aligns with organizational content marketing goals. (VMM)

Managing the production of video content (shooting, editing, uploading, optimizing, and adding effects) for use on the organization’s video channels. (VMM)

Managing the production (shooting, editing, uploading, adding effects) of promotional video content for use in selling products and services. (VMM)

Coordinating with the content marketing team to distribute videos that support other content efforts. (VMM)

Leveraging interviews, testimonials, demos, and other storytelling styles to meet the needs of the target audience. (VMM)

Strategically examining available platforms and apps to ensure video content is being widely distributed. (VMM)

Optimizing videos for search engines using keyword-enriched descriptions and tags. (VMM, SEO)

Developing and maintaining a social media strategy that actively addresses listening, networking, influencing, and selling on the social web. (SMM)

Identify authoritative and influential individuals and brands on the social web and implement a social networking strategy to facilitate and nurture strategic partnerships. (SMM)

Monitoring and responding to customer service and reputation management issues on the social web using social listening tools. (SMM)

Establishing authority on the social web through the distribution and sharing of valuable content produced internally and externally. (SMM)

Generating leads and sales from existing customers and prospects on the social web through the distribution of appropriate offers. (SMM)

Monitoring discussions and trends as they pertain to the company, products, and brand. Identifying and reporting trends in sentiment and advising on potential opportunities for content and product creation. (SMM)

Monitoring and measuring the success of social media strategy (i.e. increased engagement, customer acquisition, website traffic, etc.). Identifying, analyzing, and reporting on social media trends to internal team. (SMM)

Creating and maintaining a vibrant sense of community by establishing and upholding the company’s Community Guidelines. (CM)

Addressing customer service issues, both proactively and reactively, that present themselves inside the community. (CM)

Monitoring discussions and trends within the community. Identifying and reporting trends in usage and advising on potential opportunities for content and product creation. (CM)

Monitoring and measuring the success of community engagement (i.e. number of users, number of discussions, etc.). Identifying, analyzing, and reporting on community trends to internal team. (CM)

Identifying key community members and providing opportunities for them to participate on a higher engagement level. (CM)

Identifying and welcoming new members and providing opportunities to introduce and involve them in the community. (CM)

Serving as primary liaison between community members and the company, and act as the community’s primary advocate to the company. (CM)

Step 3: Choose Skill Requirements

In this next step, you’ll choose the specific skills required for this position. As with the roles and responsibilities section, it won’t be possible (or likely necessary) to find a candidate that possesses all of the below skills.

Again, consider listing some skills as necessary and others as an added bonus.  Also, list specific hardware, software, or applications your organization is using such as Adobe Creative Suite, Hootsuite, or Lumix GH5 cameras in this section.

Choose which role you want to hire. Common job titles associated with these skills are noted in parentheses.

(NOTE: Want a downloadable PDF with checklist capability of this guide? Swipe it here and we’ll send it right over!)

Content Marketing – Demonstrated experience with successful management and execution of a content marketing strategy. (CCO, DE, ME, GD, SEO, BJ, VMM, SMM, CM)

Leadership – Successful experience leading a team in a project driven environment. (CCO, DE, ME)

Search Engine Optimization – A demonstrated ability to drive traffic to web properties from search engines. (CCO, DE, ME, SEO, BJ)

Social Media Marketing – Proven experience using social media channels to distribute and amplify the organization’s content, manage reputation, develop relationships, and drive website traffic. (CCO, DE, SMM, ME)

Editing – Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style, and tone. (CCO, DE, ME, CE)

Blogging – Successful management of a business blog that furthers organizational goals. (CCO, DE, ME, CE, BJ)

WordPress – The ability to create content within and troubleshoot issues with the WordPress platform. (ME, CE, SEO)

Copywriting – An understanding of how to create and present content that persuades. (CCO, DE, ME, CE, BJ, SMM)

Lead Generation – Demonstrated experience with using digital and/or print content to generate leads and sales. (CCO, DE, ME)

Analytics – An excellent command of analytics platforms, such as Google Analytics or Omniture, to adjust marketing strategy and tactics. (CCO, DE, ME, SMM)

Design Platforms – Superior proficiency in creating images and photo manipulation with photo design platforms include Photoshop, Adobe InDesign, Adobe Illustrator, and Adobe Acrobat Pro. (GD)

Creative – A distinct creative mind in regards to typography, layout, design, and production, as evident by a professional portfolio. (GD)

Organization: Demonstrated ability to multi-task and meet a variety of deadlines. (ME, CE, GD, BJ, VMM)

Coding – Familiarity with HTML and CSS is required; more advanced knowledge of PHP and JavaScript preferred. (SEO, ME)

Critical Thinking – Ability to identify trends and adjust strategy using analytical and quantitative problem solving. (SEO, VMM, ME)

Journalism – Demonstrated experience in investigating and producing research-based content. (BJ, ME)

Video Production – Demonstrated ability to create compelling visual stories that align with organizational goals. (BJ, VMM)

YouTube Optimization – Ability to drive traffic to video content from search engines and optimize videos for YouTube search. (VMM, SEO)

Social Media Marketing– Prove experience using social media channels to distribute and amplify the organization’s content; familiar with features, audience, and maintenance of key social media platforms. (SMM)

Social Customer Care – Demonstrated ability to handle a variety of customer service-related issues on the social web. (SMM, CM)

Communication Skills – Superior ability to create compelling narratives for internal and external audiences. (SMM, CM, BJ, ME)

Community Management – Demonstrated ability to develop and execute short and long-term community management strategies that influence growth, engagement, and community culture. (CMM)

Relationship Management – A strong understanding of how communities behave on the social web, and how to develop and maintain positive behaviors. (CM)

Step 4: Choose Education & Experience

The level of education and experience you require for the role will depend on the salary you are willing to offer and the availability of talent in the area you are recruiting.

Keep in mind that digital marketing is still a young vocation. While a veteran in more traditional professions (think accounting or human resources) might have 20+ years of experience, the equivalent in digital marketing might be half that.

Choose the level(s) of education and experience you’ll require for this position.

(NOTE: Want a downloadable PDF with checklist capability of this guide? Swipe it here and we’ll send it right over!)

• Technical Training
• Bachelor’s Degree
• Master’s Degree
• 1+ years professional experience
• 3+ years professional experience
• 5+ years professional experience
• 10+ years professional experience

Step 5: Add Salary, Benefits, & Company Information

The last step in building a solid job posting is the addition of salary and benefits.

Are you offering health and vision insurance? What about 401k matching?  Lastly, add a paragraph or two about your company.

Here’s an example from DigitalMarketer’s job postings:

DigitalMarketer is a research, training, and certification company based in Austin, TX that focuses on sharing what’s new and what’s actually working in digital marketing with small businesses, agencies, and marketing professionals. 

Our mission is simple: We want to help double the size of 10,000 small businesses by 2020, and we believe the best way to do that is to train a new breed of digital marketing professions so they’re able to leverage modern distribution channels to generate additional leads and sales for their companies. 

We’re passionate about this mission, and we absolutely love what we do. If you would like to share in this mission, and you believe you possess an uncommon blend of marketing genius and entrepreneurial irreverence, then we invite you to apply.

Interview Questions

A successful content marketer will be required to think creatively, strategically, and tactically. They are often also required to manage people and/or projects, meet deadlines, and provide proven experience in their given field of expertise.

The following sample interview questions are intentionally behavioral in that they ask the candidate to describe actual scenarios that reveal their level of experience. These are general questions that we ask our content marketer candidates, and should be adjusted to fit the role for which you are hiring.

Tell me about the most creative piece of content you have been involved in creating for an organization.

• FOLLOW UP: How did you market that piece of content?
• FOLLOW UP: What organizational goal did that piece of content meet?
• FOLLOW UP: How did you measure the effectiveness of that piece of content?

Tell me about the most successful content marketing project you have managed.

• FOLLOW UP: What organizational goal did that project meet?
• FOLLOW UP: How many team members did you manage during this project, and what were their roles?
• FOLLOW UP: Describe an obstacle you encountered with a team member in this project, and how you overcame it.
• FOLLOW UP: Describe how this project was organized to meet deadlines and objectives.

Tell me about a YouTube video you created that received a high amount of traffic from the YouTube search function.

• FOLLOW UP: What tactics did you use to optimize the video for search?
• FOLLOW UP: Did you optimize the video yourself, or did you leverage a team member familiar with optimizing for video?

Tell me about a time when you used data and analytics to adjust content marketing strategy or tactics.

Tell me about a time when you discovered a customer giving a negative review of the company on social media.

• FOLLOW UP: What tactics did you use to disarm the situation?
• FOLLOW UP: Describe how this strategy affected how you approach social customer care.

Tell me about a piece of content you were involved in creating that received high rankings and traffic from search engines like Google.

• FOLLOW UP: What tactics did you use to optimize that piece of content for search?
• FOLLOW UP: Did you optimize this content yourself, or did you leverage a team member familiar with search engine optimization?

Tell me about a piece of content you were involved in creating that received high exposure from social media channels like Facebook, Twitter, or LinkedIn.

• FOLLOW UP: What tactics did you use to optimize that piece of content for social media?
• FOLLOW UP: Did you optimize this content yourself, or did you leverage a team member familiar with social media marketing?

Tell me about a piece of content you edited, and how you strengthened that piece of content.

Tell me about a piece of content you were involved in creating that used persuasion to generate leads and/or sales.

• FOLLOW UP: Did you create this piece of content yourself, or did you leverage a team member familiar with copywriting and lead/sales generation?

Where to Find Your Next Content Marketer

To find qualified applicants, you can list your job postings on both free and premium job board websites, including:

Free Job Posting Sites

Glassdoor

Glassdoor is a free resource for job seekers to get access to over eight million company reviews, job listings, salary reports, interview reviews, office photos and more, so they can get a good feel for what companies are like as they consider application. Glassdoor gets over 19 million monthly visitors, the vast majority of which are in the US.

Portfolium

Portfolium is great if you’re looking for entry-level positions or internships. This site is a place for college students and recent graduates to showcase their work to potential employers. They have a free job board that you can use to recruit from their pool of one million students based on coursework, projects, and experience.

Upwork

If you’re looking to go the freelance route, UpWork is an online aggregator of a variety of content marketers and other self-employed professionals. They have over 10 million registered freelancers and four million registered clients. While they do offer enterprise-level solutions, you can search and browse their network for free.

Paid Job Posting Sites

Indeed

Indeed has over 180 million unique visitors every month from over 50 different countries, and is one of the leaders in job posting sites. They do offer a free option to post job listings, but they also give you the ability to get paid traffic to your listings to attract more leads.

Workable 

Workable is a paid tool that posts your job listing on all major job boards and social networking sites, so you can knock out your recruiting efforts in one fell swoop. It also organizes candidate resumes and has a space for notes and feedback, so you can keep all of your important hiring documents in one place.

LinkedIn

As the largest professional networking site, LinkedIn’s job posting feature puts your ad in front of qualified candidates, whether or not they are actively seeking a job. There is a free demo available if you want to check it out.

CareerBuilder

CareerBuilder boasts 24 million unique visitors per month and works with a wide variety of employers, including 92% of the Fortune 1000. It operates in the US, Canada, Europe, Asia, and South America and has partnerships with over 1,000 sites, including 140 newspapers.

SimplyHired

SimplyHired is a targeted pay per click job board that includes job listings from 24 countries in 12 different languages. They get 30 million unique visits per month and over one billion job searchers every year.

(NOTE: Don’t forget to get this hiring guide in a downloadable PDF! Complete the checklists, take notes, and print this guide for easy reference. Let us email it to you now.)

Training Your Content Marketing Team Member

Congratulations on committing the time and energy to hiring the right content marketer, the first time!

Whether, you’re hiring your first content marketer or expanding an existing team, consider onboarding your new hire the right way by certifying them as a Content Marketing Specialist.

In this class, your new content marketer will learn the most up-to-date content marketing strategies and methodologies that are actually working TODAY, including:

• How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
• The eight tools you’ll need to be an effective content marketer.
• The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the Top of the Funnel (TOFU) into loyal buyers of even your most expensive products and services at the Bottom of the Funnel (BOFU).
• The six types of content you need in the Middle of the Funnel (MOFU) to generate targeted leads and prospects.
• Five content types that convert leads into serial, high-ticket buyers.
• Twelve Goals, 16 Metrics, and 21 different types of content to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets.)
• The 60-Second Editorial Planner document that makes content planning a breeze (seriously… you can plan a week of content in less than a minute).
• Six simple article tweaks (our favorite is “Hiding Easter Eggs”) you can make to any piece of content that will get it CONSUMED.
• The four proven ways to find people that can create content for you (and the two ways you can motivate them to create outstanding content for you).
• Two-hundred-twelve blog post ideas that guarantee you’ll never have writers block again including…
• Eight blog post types that hijack the virality and authority of OPC (Other People’s Content)… you won’t have to write a single word.
• The 11 Point SEO Health Check that uncovers the CATASTROPHIC structural issues that will condemn your website to Google Purgatory. (Learning to spot these issues is guaranteed to make you a hero.)
• The SEO silo process that has worked since the first blogs went online in the ‘90s, stopped working when the spammers started keyword stuffing and building shady links, and now is the ONLY thing that works to get free Google traffic.
• The nine Components of the Perfect Email Newsletter (including, the “Greased Chute” opening and the “Drill Down” P.S. — two tactics that drive email traffic through the roof).
• PLUS… you’ll learn the eight organic (free) and five paid traffic channels you can employ to spread your content across the social web. (Adding these traffic strategies to great content is like pouring gasoline on a bonfire.)

Why Should You Get Certified?

If you’re a business owner, this certification is a great way to learn content marketing yourself. It’s also a great way to train and certify members of your own team to ensure they’re up to speed on the latest trends and best practices.

If you’re an agency, this certification is a tangible way to show that you are a Content Marketing Specialist, which could help you attract and retain better, higher-paying clients.

If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, by teaching you specialized skills employers today are desperately seeking.

If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

How It Will Work

The Content Marketing Mastery class is an advanced, 6 Module, 40 Lesson online course.

At the end of each module, you will be asked to take a short quiz prior to moving on to the next module. Once you have completed the entire course, you can then sit for the final certification exam, and after passing this exam you will earn the “Certified Content Marketing Specialist” designation, complete with displayable badge and printable certificate (suitable for framing).

Ready to learn more and take the next step? Get all the details now.

The post How to Hire a Content Marketer: A Complete Hiring Kit for Recruiting, Selecting, & Training appeared first on DigitalMarketer.

from How to Hire a Content Marketer: A Complete Hiring Kit for Recruiting, Selecting, & Training

Sidewalkers Theme Song

Saw this video earlier today. Funny and sadly accurate. Always passing blame. No accountability.


View: https://youtu.be/vyh4CeQ3JNk

from Sidewalkers Theme Song

[VIDEO] How To Start A Zero Cost Business By Doing Offline Marketing - Daily Hustle #59

If you're familiar with digital marketing strategies, this is a great way to make big checks fast, by providing a valuable service to local small businesses.

from [VIDEO] How To Start A Zero Cost Business By Doing Offline Marketing - Daily Hustle #59

eCommerce Website Advice - Subdomain or New Website for SEO?

When setting up an eCommerce website do you prefer to use a subdomain or a new website to get the most bang in terms of SEO. For example if.

from eCommerce Website Advice - Subdomain or New Website for SEO?

From Lurking to Doing (Private Label)

Hi guys,

I have been lurking here for about 2 years. Have always had that "entrepreneurial" spirit and by that I guess it means I get a rush from making a buck out of "nothing", just as much as I hate working for a boss. My mindset has already shifted away from making a buck to creating value. Here's a quick timeline on where I'm at.

12/31/16 - Partying with friends, having a good time. Same old shit.

1/1/17 - When asked about my New Year's resolution, I shrugged it off. Resolutions are...

From Lurking to Doing (Private Label)

from From Lurking to Doing (Private Label)

[7 Days Only] Niche Keyword Blueprints - Low Competition Niches Exposed.

What if somebody did all your niche research for you, and just let you focus on making money instead? Hey Warriors, My name is Niall, and I'm a niche.

from [7 Days Only] Niche Keyword Blueprints - Low Competition Niches Exposed.

Coding required for data extraction?

Hey guys, I had an idea today. Because data is so expensive currently, it is probably a large barrier for entry in many different industries. Yet seeing as how braggadocios data companies are online with their fancy interactive charts, I am wondering if there is a way to extract that data? Because it isn't a normal chart, and is interactive, I feel like it has some sort of unique code making it possible. I am unsure as I am no programmer, but if any of you have an idea how this could be...

Coding required for data extraction?

from Coding required for data extraction?

Greetings from a young man trying to turn things around

Hi everyone,

I just registered on the forum yesterday, found it and lurked for a few days before that. I've read the TMF book (free chapters and then summaries/quotes from the others), and have benefited greatly from other sites (Danger and Play, Bold and Determined -Victor Pride referenced this forum in one of his articles). I've never had an account for a forum site or contributed/networked online before so I'm winging it just a bit. I suppose I'll share my story below, for anyone who is...

Greetings from a young man trying to turn things around

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Build 'Profit Machines' that generate automatic income in 60-minutes!

Dear Warrior, I want to introduce you to 60-Minute Profit Machines. An exclusive system developed, tested and used by myself. "What exactly is a '

from Build 'Profit Machines' that generate automatic income in 60-minutes!

Snapchat Cheatsheet Only $1! Discover How You Can Become a Snapchat Expert in 60 Minutes ...

Get Your Hands On The Snapchat CHEATSHEET "Discover How You Can Become a Snapchat Expert in 60 Minutes Or Less... By Using This Powerful ...

from Snapchat Cheatsheet Only $1! Discover How You Can Become a Snapchat Expert in 60 Minutes ...

Went from knowing nothing to $10k/month in sales

I didn't know much about making money online but did a ton of research and finally ended up with a profitable business. I already have a successful ...

from Went from knowing nothing to $10k/month in sales

Would linking to another site (that ranks for same terms) from my site increase that sites rankings?

For a pretty competative search term a site we are working on ranks 6th in the organic rankings, which in itself has a local 3 pack above it.

from Would linking to another site (that ranks for same terms) from my site increase that sites rankings?

Ways to Be A Leader With Email Marketing

Company owner who are brand-new to email marketing generally do unknown the guidelines for correct email rules. There is a best method to be.

from Ways to Be A Leader With Email Marketing

I have started a new youtube channel

Hello Everyone, I have started a new youtube channel and I plan to bring the new facts and tech products to make the channel interesting. P.

from I have started a new youtube channel

what are the new SEO strategies in 2017?

Google changes its algorithm yearly, but it always has a high regard for websites with relevant and interesting content that encourages engagement ...

from what are the new SEO strategies in 2017?

what are the new SEO strategies in 2017?

I have a site related to finance and I want to do some guest blogging, what are the best way to get guest blogging done? Such as how to find free guest ...

from what are the new SEO strategies in 2017?

Exiting off the Investment Banking slowlane

Hi All,

I'm a 26 year old guy that works at a very large and well-known Investment Bank in NYC. I always knew that I didn't like my job and hated the Investment Banking culture, but I had an epiphany when a mutual friend told me she made 6 figures working for herself doing web design.

I started looking into entrepreneurial books and was drawn to The Millionaire Fastlane due to the amazing reviews and feedback it received.

I quickly realized that I'm 100% a slowlaner. my salary...

Exiting off the Investment Banking slowlane

from Exiting off the Investment Banking slowlane

Overseas Workers Taking Over Our IT Jobs

Hi guys!

I recently came across few interesting articles, which emphasize that more and more IT jobs are being outsourced overseas (especially to India) and most IT professionals in Europe and USA will soon face massive lay-offs as a result of this. In addition, I've also spoken to a friend of mine who specializes in app development and another friend who is a pro-coder working for Facebook. Both of these friends confirmed the fact that fear among IT professionals of their tasks being...

Overseas Workers Taking Over Our IT Jobs

from Overseas Workers Taking Over Our IT Jobs

(SaaS) The world's first copy and paste Store Locator App

Hi all,

Been a long time member, mostly just checking the gold/progress/AMA thread from time to time. A little bit of background about me, I am a software developer/architect by trade. I started my side mobile app business for a hobby since the start of the iPhone revolution. The mobile app business ran by itself and generate some decent cash flow.

At the end of 2015, my day job was off-shored to India and I decided to go on a sabbatical. 6 months into my mini retirement, I completely...

(SaaS) The world's first copy and paste Store Locator App

from (SaaS) The world's first copy and paste Store Locator App

Audio app

Hello,
sorry english is my second language...

So I graduated as an Electrical engineer in 2015 and after getting a job I started learning audio programming on the side for the iphone/ipad.
My short term goal is to make audio apps and my long term goal is to be self employed in the audio business.

it took me a year to learn about the basics of audio programming, it's a interdisciplinary field since you have to combine music,audio engineering, electrical engineering, ios programming and user...

Audio app

from Audio app

Gary Halbert 30 day challenge Copywriting Group

Due to hijacking another thread I decided to create my own thread.

This thread is for every one who is interested on taking Gary Halbert 30 day challenge to be a world class copywriter. The intention is to follow gary halberts way to the letter without deviation, and, to keep each other motivated. If you are in on this holla out in the thread to let me know you are here. Just say, "I'm in"

Feel free check in periodically to ask questions, participate, motivate and, make others...

Gary Halbert 30 day challenge Copywriting Group

from Gary Halbert 30 day challenge Copywriting Group

KSR Checking in...

Hey there,

I'm a 24 year old from Melbourne, Australia who is sick of working for people - I want to work for myself. I originally started my Bachelors of Commerce (Marketing) but soon realise that it was not for me when there wasn't enough (in my opinion) creativity needed in that field. So instead of that pursuing that, I decided to transfer to a Bachelors of Communication (Digital Media) and double major in in Visual Communications.

Creation
I love creating...

KSR Checking in...

from KSR Checking in...

Ready for fastlane sucess...

Hello everyone, my name is Elbert,

Im from Chicago on the south side and I read MJ book this year. I received so much info in this book than it felt like my whole life. I felt like he was talking directly to me as I read each chapter(although I dont hate Chicago I do plan on moving) I also have a deep passion for technology. web development and software engineering itself. I also have been immersing myself into real estate as well. These two industries I want to get very big into the field,...

Ready for fastlane sucess...

from Ready for fastlane sucess...

I have two different products that I would like to put on the market. Where to go from here?

Okay, so I have two ideas which are both basically alternative and improved forms of products that are already on the market. What I am wondering is how different does the product need to be to patent it (and in what circumstance I should) and whether or not branding/going to a retailer will be beneficial.

One thing that worries me is that after I get the product made and put on the market - what will prevent somebody bigger from squashing me?

One of the items is fitness related, so I...

I have two different products that I would like to put on the market. Where to go from here?

from I have two different products that I would like to put on the market. Where to go from here?

Greetings fastlaners!

Hello everyone!
After reading the book I had to join the community! I hope to share experiences and learn from all of you.

Cheers!

from Greetings fastlaners!

How I Made $11032 In 2 Months With Less Than 1.30 Hour Of Daily Work

Hello Fastlaners!

This is my first post here (even though I read the forum for a year or so). By the way, I talked with MJ and he gave me permission to post this here.

I will try to keep the intro as short as possible while giving you some background info to understand what's going on.

--------------------------------------------------------------------------------------------------------------------------------------------

My name is Damian Pros.

I am a 20-year old...

How I Made $11032 In 2 Months With Less Than 1.30 Hour Of Daily Work

from How I Made $11032 In 2 Months With Less Than 1.30 Hour Of Daily Work

My choice

Hello my name is Michael Lau. I am currently an Accounting Student that is seeking his CPA. I enjoy accounting and am quite good at it. I have listened to The Fastlane on audible while at work at my student job. My goal is to become self sufficient, become a world class problem solver, and start my own business.

It seems to me that copywriting is a good place as any to start.
Thoughts?

from My choice

Yung Buck

Hey there I am Yung Buck I do Instagram Marketing.

My goals are.

To own a successful drop shipping Shopify store
To own a successful Shopify store
To own a Social Media Agency

I know it sounds like a lot but this is a long goal plan I expect changes.

from Yung Buck

Anyone Have Experience In Hiring Sales Staff?

Hello All,

I've been in business for about 5 years now. I have had some ups and downs but over the last year the business feels like it hit a tipping point and I have a good number of clients paying various monthly and referring steady new business to me.

The upshot is, I'm very comfortable financially BUT growth is still very slow because I'm trying to do all sales while also trying to run the business.

The business specialises in Web Design and Adwords for small businesses.

It's time...

Anyone Have Experience In Hiring Sales Staff?

from Anyone Have Experience In Hiring Sales Staff?

Hello everyone! My opinion on this forum, MJs book and business in general!

Hello everyone!

I don't want to talk too much about myself, maybe I will when it's the right time but now I just want to talk about this forum, MJ's book and business in general.

First of all, I want to say that this forum is a prime example of how you should you market your book. Users of this forum can decorate their accounts with "Read The Millionaire Fastlane". It's like a status symbol and as a result, MJ is advertising his product without having to promote it himself, which should be...

Hello everyone! My opinion on this forum, MJs book and business in general!

from Hello everyone! My opinion on this forum, MJs book and business in general!

From The Stage To The Page

First off, I'm extremely thankful for MJ and all of the threads on this forum. Chickenhawk's and Held For Ransom's progress threads were like a lightning bolt of inspiration.

A little backstory

My background is in comedy--standup and improv. I got started in college, then moved to Chicago to train/perform at all the big venues there. Then off to LA.

I've worked off-and-on as a writer for the past six years. Either as a hired gun screenwriter for various producers or...

From The Stage To The Page

from From The Stage To The Page

Hi from NM

Hello,

Currently I run an assisted living company based in NM and expanding into AZ, TX and possibly LA. I'm also in a MBA program with a concentration in business intelligence. I'm seeking opportunities to learn more about how to leverage my new found skills and interests in combination with business in a fastlane manner.

from Hi from NM

How did you setup your notifications?

As you probably know, once you get involved in promoting and general marketing online you start creating accounts left and right on various forums, community pages, etc. Most of these allow users to set up notifications to an email account.

I have a gmail account created for this purpose, which I check to see if anyone replied to anything I posted. However, I also have substantial security for my computer stuff and use a password manager (KeePassX, it's an open source solution which I can...

How did you setup your notifications?

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Entrepreneur Insights from an International Model

View attachment 14296
So you want to be the next Mark Zuckerberg. The next Gary Vaynerchuk. The next Tim Ferriss.

You want to be this millionaire entrepreneur who drives exotic sports cars, lives in large houses, has the freedom to travel the world, and to live this luxurious lifestyle that you see on the cover of magazines.

But what does it take to actually get there?

What is the difference between the entrepreneurs who actually make it to this level and the...

Entrepreneur Insights from an International Model

from Entrepreneur Insights from an International Model

That "ONE SECRET", Your Best Advice for the Aspiring Entrepreneur

Professor? Hardly.

In an ironic twist of fate, I am speaking to a couple of classes of small business entrepreneurs on Monday at a local community college... ironic because I flunked a few courses there in years past. (In my defense, I also happened to ace their macro and micro economics classes.)

Basically, what I was asked to speak on is thinking outside of the box. These, for the most part, are small business majors who are back in school as they are looking for continuing education,...

That "ONE SECRET", Your Best Advice for the Aspiring Entrepreneur

from That "ONE SECRET", Your Best Advice for the Aspiring Entrepreneur

The one and only fasting video you need to see.

If you've ever wondered about fasting, why/if it works, or how it works. Then this is the video for you:



I read about fasting a couple of years ago and started implementing it as soon as I could.

I first started with what I'd call a "moderate" fast where I made sure to not consume any calories for 12 hours every day. I didn't use the 5/2 method, and I didn't go strictly "Paleo" either.

The result? I lost 40lbs in about 6 months. The majority of it...

The one and only fasting video you need to see.

from The one and only fasting video you need to see.

Opportunity to buy a website with 1000's of customers

The company setup over 12 months ago to fill a gap locally where businesses want to connect their staff with offers from local service providers, retailers, hotels etc. Its like a private offers portal that only staff in the various large companies can access. To date he has signed up 12 companies with about 10,000 staff between them and has about 130 advertisers.

The cost model is that the larger company pays €999 / year for access and the advertisers pay €250 / year to get access to the...

Opportunity to buy a website with 1000's of customers

from Opportunity to buy a website with 1000's of customers

Opportunity to buy a website with 1000's of customers

The company setup over 12 months ago to fill a gap locally where businesses want to connect their staff with offers from local service providers, retailers, hotels etc. Its like a private offers portal that only staff in the various large companies can access. To date he has signed up 12 companies with about 10,000 staff between them and has about 130 advertisers.

The cost model is that the larger company pays €999 / year for access and the advertisers pay €250 / year to get access to the...

Opportunity to buy a website with 1000's of customers

from Opportunity to buy a website with 1000's of customers

My reddit-fueled Journey to $10. The TechUnder10 Affiliate Story (Part One!)

Hey Guys!

I'm Neal. Being new to the forum, I thought I'd share the story of my first successful affiliate site- TechUnder10. I've been a longtime contributor to /r/entrepreneur for the past few years, and have only recently discovered the Fastlane Forum, after having read MJ's book way back in 2011.

I wrote this post originally for reddit back in May 2016, after having made just under $10 in affiliate...

My reddit-fueled Journey to $10. The TechUnder10 Affiliate Story (Part One!)

from My reddit-fueled Journey to $10. The TechUnder10 Affiliate Story (Part One!)

Questions Thread

What are some of the most pragmatic and/or insightful questions you've come across in business and life?

What was the result of asking yourself or others these questions?

Here are a couple of mine:

Context - Negotiation

• "Is that the best you can do?" - from Jim Camp, late world class negotiator

Me: So how much would that all cost?

Lawyer: That'll be $4000 - we also have a monthly installment plan... (goes into details)

Me: Is that the best you can...

Questions Thread

from Questions Thread

The 3 Biggest Mistakes I Made Starting My Online Business

Setting out by yourself to start a business can be an exciting and also scary time. Whatever your reason for needing to go solo and make it on your own, what follows is usually a messy experiment of failures and successes than eventually (hopefully) becomes a business you can be proud of, or the makings of an entrepreneur who’s not afraid to give anything a go.

It can be even scarier when most of what you do is online for everyone to see (or not, as is the case with my third business mistake below). The sheer volume of opportunities we have to access clients, suppliers, collaborators and solutions online is unprecedented, to the extent that even a stay at home mum can start a business in her pyjamas and eventually offer her husband a job.

However, despite eventually succeeding in my ventures, most of my mistakes had nothing to do with the online realm at all. It can be easy to think online business is easier, but it still needs you to focus on all the hallmarks required of any traditional business. Here’s where I fell down, so you can hopefully avoid the same pitfalls.

1. Not Keeping My Finances in Check

My ‘business’ started out fairly slowly with revenue trickling in from here and there. I did have the foresight to set up as a Sole Trader (a simple Australian business structure), but I didn’t set up a separate bank account because as a sole trader I would be taxed at the same rate as an individual. So all my revenue earned went into my personal account and was spent as personal income.

My big mistake was not considering the implication of no longer having income tax withheld from my earnings. When you’re employed, your employer does that for you and passes the tax onto the government. When you’re a sole trader, you need to do that yourself, preferably on a regular basis ie each quarter. I learned the hard way, getting landed with an $11,000 tax bill at the end of my first financial year.

To make things even more difficult, I wasn’t really keeping effective financial records, so submitting my tax return was painful and eventually resulted in many tears and a visit to an accountant. My accountant set me on the right track, helped me get set up with an accounting system, a business bank account, and the correct business structure. They also empowered me to learn how to manage and understand my own accounts and tax obligations. You may want to delegate these to a bookkeeper and/or your accountant, but I thoroughly recommend learning to understand how your finances work in your own business first.

2. Working with the Wrong People

I think this is a pretty common mistake. When we first start out we eagerly take business that comes our way, usually for the wrong reasons – they’re a friend, they were referred by a friend, we need the money, we tell ourselves we need the experience – even if they’re not quite the right fit.

I’ve taken on clients and then realised I should have done more homework. I would have recognised that I couldn’t actually help them. I’ve worked with clients who have said they want one thing and then after it was delivered, moved the goalposts – like to another playing field!

It’s the same with people who you contract or sub-contract to – your judgement can be easily clouded, but when it really matters, the mismatch in expectations or skill will become painfully clear.

The best ways to avoid these mistakes is to:

• have a very clear expectation of what you want in a client and/or contractor
• do your homework and make sure they actually fit the brief. Ask for examples of work from a potential contractor, or at least do a trial run.
• ensure expectations are clearly understood – do they understand what you’ll be doing for them and what they’ll be doing for you?
• be super vigilant with the above if considering working with friends or family

3. Lacking Self Confidence

Deciding to jump the fence from being an influencer to working with influencers was a big step for me. There was some definite imposter syndrome going on, and as such I ended up spending too much time worrying about branding and business cards (which is important to help you stand out) and not enough time creating content and promoting myself. I felt like I had to hide behind some pretty fancy business cards that cost me $900 (wow, that hurts to admit that!) and remembered crying when my toddler destroyed $30 worth of business cards in the blink of an eye!

I have always identified as the experimenter, not the expert. I’m a terrible self-promoter and I worry about what people would think if I ever wrote an opinion piece, hence why finding blog posts authored by yours truly is like searching for hens teeth. Not the best strategy if you want to be found online!

Last week Darren introduced you to Robert Gerrish of Flying Solo in a podcast interview about how to overcome the challenges of being a solo entrepreneur. I’ve been going through his Soloism course and came across this very frank observation:

Being a soloist demands that you are prepared to stand up, stand out and get noticed. It also demands that you stand for something, have opinions and can talk powerfully and passionately about what you do, who for, why and how. This is stepping into the expert’s space – standing under the spotlight.

Are you ready to stand under that spotlight? I wish I had realised that positioning yourself as an expert is not about he or she who shouts loudest. Any confidence (even the quiet kind) can help you create content and opportunities that will allow the right people to find you and work with you. It’s something I’m still learning to do so that I can continue to grow into the entrepreneur who’s not afraid to give anything a go.

Soloism ‘Work Your Way’

Solosim would have helped me to avoid most of my business mistakes, except maybe the tax one – there’s no specific advice on that, and is best pursued with your relevant local authorities. When you go it alone you don’t have to be truly alone – there are great communities like ours and Flying Solo to draw from, and the Solosim ‘Work your way course’ can help you at whatever stage you’re in with your solo business.

With over 80 videos and supported by exercises, worksheets and online discussion, Work your way is the most comprehensive course of its kind anywhere. The modules help you to attract more dream clients. Fire clients. Find a mentor. Coach yourself. Work faster. Work slower. Work healthily. Charge more. Smile more. Expand. Contract. Enter new markets. Design your office. Design your week. Design your exit.

I’m looking forward to the next stage of my own entrepreneurial venture, as it is ever changing and exciting. I’ll see you on the other side of this module on ‘Rejuvenating and Refreshing’!

ProBlogger is an affiliate partner of Soloism who is offering a 20% discount off the Work your way course. We earn a small commission if you purchase Soloism but we offer our genuine recommendation for it and the Robert’s teaching.

The post The 3 Biggest Mistakes I Made Starting My Online Business appeared first on ProBlogger.

      

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Follow Your Curiosity, Find Your Passion & Keep it! Here’s How (FS204)

On the podcast today we interview someone who actually found out how to make his living doing something he loved.

And, I swear to god, if he can do it with this niche, there’s at least a chance for you to do it in whatever topic that’s got you excited.

Because this guy, Ross Symons, literally makes little paper animals.

THAT’S. IT.

Origami, that’s the interest Ross pursued.

No, I’m serious, ORIGAMI! Little. Paper. Animals.

Is there something you’re dreaming of pursuing? Or something that’s growing in interest for you?

Chances are, if you’re like a lot of us, you can’t even tell — your life is so crammed with responsibility, obligation, and, as Ross puts it, “What you THINK you want” that you can’t hear that little spark of true interest in you.

If that’s you, LISTEN TO THIS EPISODE. It’s a heavy duty, full-on glorious, interesting, quirky and human example of someone finding their own way.

My dream for you listening to this would be:

• You trust more that small voice inside yourself.
• You decide to actively pursue what interests you personally.
• You research your situation a little to see if you’re choosing success over your self, your happiness.
• You see with fresh eyes how wonderfully diverse are the ways the internet can enable you to grow an audience, serve customers and earn revenue!

That’s what I want for you. So, let’s dive in!

It’s better to listen on the go!    Subscribe on iTunes 

Subscribe (how to)   iTunes   Overcast   Pocket Casts   Stitcher   Soundcloud   RSS  

“Are you pursuing SUCCESS over your SELF?”
Tweet This

---

Want help defining your own success?

Listen if you’re into this conversation you HAVE TO check out our free training on how to journal for vision and motivation.

It’s ALL ABOUT getting into your self, finding out what turns YOU on, what lights YOU up, what tickles YOUR bits.

Watch The Training Now

---

Show Notes

Ross Symons (@white_onrice) • Instagram photos and videos

Home – White On Rice Origami

from Follow Your Curiosity, Find Your Passion & Keep it! Here’s How (FS204)

Get Strategic Executable Expert Advice From Millionaire(s) For As Little As $5/min.

Jesus H. Christ

Look at this site I came across:

Clarity — On Demand Business Advice You can get the phone with EXPERTS that know pretty much ANY field you are in, or contemplating to get into and ask them anything you want!

Here is Ryan Holiday's profile.... this guy a millionaire, I read his book a couple of years back and he really knows how the media industry works and how to manipulate it to get free press (go viral on all the major outlets). You can...

Get Strategic Executable Expert Advice From Millionaire(s) For As Little As $5/min.

from Get Strategic Executable Expert Advice From Millionaire(s) For As Little As $5/min.

Newbie with a site.

Hi All, I own a wordpress site that aggregates 5 interesting posts per day. I have not done any marketing whatsoever but get almost 200 vis.

from Newbie with a site.

Do you sell a commodity? The robots are coming soon...

But, those of us automating these will decrease the need by 90%. Instead of having a department of 100 Developers.... They'll only need 10.

from Do you sell a commodity? The robots are coming soon...

WTF does Tai Lopez do?

Just saw a commercial by him today. I think it was on Youtube.
He shows a black Lamborghini he claims to own.
WTF does he do? I haven't seen him do anything except talk about books, books, books
and utter an endless stream of platitudes.
Is he just some kind of self-styled success guru or does he have a real business?
Is he trying to be the next Warren Buffet? The next Brian Tracy?
I heard Warren Buffet is always reading.
I don't have time to read a bunch of general advice anymore.
I just...

WTF does Tai Lopez do?

from WTF does Tai Lopez do?

Going crazy trying to create an affiliate program for my membership site

I just created a membership site, and I'm getting stumped on creating an affiliate program for it. I want the affiliate program to be mos.

from Going crazy trying to create an affiliate program for my membership site

Google Review Requirements

What is required for someone to leave a Google review? Just a gmail account? Thanks!

from Google Review Requirements

soloadcampaigns.com issues and reviews

I need to know a few things about soloadcampaigns.com Here is my case: Bought a $99 solo ad campaign one week ago. Said it would go liv.

from soloadcampaigns.com issues and reviews

Welcoming from North Carolina

Hello everyone,

22 year old from North Carolina with unconventional entrepreneur experience here. I have lurked here for awhile before making an account and other forums throughout the web. I usually don't post on many forums much but am trying to change that. Anyway I've ran an eBay business since 2012 that is more a hobby than a business. I'm on this forum to help others when possible and receive feedback on my ventures.

from Welcoming from North Carolina

Starting a Forum - Advice requested

Hello, I have plans on starting a forum based around learning a certain language. It's a populair language and there are some forums for th.

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Newbie trying to set up a website

Hello everyone...I'm seeking pointers here. I have a small niche that I have a passion for and I'm trying to set up a WordPress website. I h.

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Content: Hire your own Full-time Writer: as low as $250 a month

Content: Hire your own Full-time Writer: as low as $250 a month Warriors For Hire.

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I dare you to try this... (Its a bit odd)

Its a bit odd. Some may think it wont work. But by the time we're done, we're going to totally change what's possible for you by using an ability that ...

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Customer got over on me by asking for a refund after the product was shipped

A customer purchased one of my products on Sunday night. I shipped it off to him this morning. He was notified that the product was shipped, plus he was given a tracking number. About an hour ago (late Monday night) he emailed me asking for a refund. Of course I refunded him his money.

I was planning on having customers return the packaging to me in order to get a refund, but I don't want to do that until I get a PO Box.
Until then, how could I go about making sure that this doesn't happen...

Customer got over on me by asking for a refund after the product was shipped

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Introduction

Hello, my name is Aleksey, I also go by Alex or my super corny username for everything, "k00ld00dz".

I am a maintenance electrician who loves to play with electronics. I was told I had an engineering mindset, but the reason I am not an engineer is cuz I never believed in traditional schooling like most people do. I know that sounds a bit crazy, but school was hard for me back in the day, and now I just don't see a reason for it. I was never really good with people, I remember I failed my...

Introduction

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Hello from my room!

Hi,

My name is Eli (short for Elias) and I'm 18 from London.
I believe I'm capable of a lot and am full of potential but I have no idea what I want to do in life.
Literally no clue. I got good grades in school despite not working for it, and I dropped out of Sixth Form twice as I didn't see any point. School just isn't for me. That's the thing though, I love studying, but it has to be something that I'm interested in.

I've been reading the forums and I've seen posts such as "What would you...

Hello from my room!

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Content Distribution Checklist: How to Make the Most of Your Content Creation Efforts

Creating interesting, engaging content is just par the course for anyone involved in marketing, website development, or pretty much anything else on the web these days. Whole careers are launched on blogs, and if you are able to capture the continued interest of readers you can pretty much solidify a place in Internet history.

But writing content isn’t really the whole problem. Most of us can generate something that will appeal to at least one demographic, and often two or three at one time. So why is it that some people are so much more successful in their attempts?

The secret (that isn’t really a secret at all) is distribution. Some content creators are just better at finding ways to make sure what they make is seen by the masses. They will have their claimed tricks (such as click-bait headlines and SEO). Though it will always come down to how and where they put that work out on the net.

Here are five content distribution ideas that could help you become one of the elite. Or at least attract your target audience.

Allow For Email Subscriptions

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This is such a simple tip, and yet it seems to be kind of dying lately. Social media came on the scene, and some content creators made the mistaken assumption that it means newsletters were a thing of the past. Maybe for a short time, that was the case. But the novelty of social networking has worn out, and older forms of marketing are making a comeback in response to over-saturation.

Don’t make this common mistake. Have a newsletter submission form, and start sending out weekly or bi-weekly updates with links to your content. It is an amazingly quick way to make sure your readers are always aware of what is being published. Even if they don’t have the time to regularly visit your site.

Featured tool: GetResponse’s email marketing feature is a good option to set up your email optin

Create Social Specific Content

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Have you noticed that a lot of people have been using their social profiles as blogging platforms? I have, and it is a great way to provide mini content right where a huge number of people are likely to see and share it. Google Plus and Facebook both make great platforms for this, as does LinkedIn if you are trying to connect with professional influencers.

You can also link from Twitter or Pinterest to these social profiles, just make sure you have a good snipper (for Twitter) and a good image attached (for Pinterest). Then connect those mini content pieces to larger and related posts back on your site.

For example, you could do a quickie “Top 5 Ways You Are Misusing Twitter (That You Can Fix Right Now)”. Then link that to all your profiles, and at the bottom of the mini piece add a link that directs them to “click more for a larger list”.

Get Influencers On Board

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Nothing attracts attention like someone who already has a presence in the industry’s limelight. Use group interviews, one on one interviews and guest posts from well known faces in your niche to create something special that is sure to get people engaging.

The best part about doing this is that it will improve you visibility. Influencers share the pieces on their own profiles and site, which taps into their readership/followers. That then widens your distribution potential without you having to do anything beyond creating the initial content that you would have created anyway.

Further reading: How to Build Relationships With Influencers Through Content

Share Snippets Through Social Media

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Don’t share titles on social media. That is so last year. Instead, take a good snippet that acts as a talking point, and quote it along with the link. Whether or not it is in context, it will be sure to catch the eye and wet people’s appetite for more.

For example, what looks more compelling?

Top 5 Ways You Are Misusing Twitter (That You Can Fix Right Now)

or

“I realized at that moment that I had been using Twitter all wrong since I first opened my account four years ago. But what is more amazing is that I realized everybody was making the same mistake, including today. (Link)”

Readers will see reference to a mistake that they might be making themselves, without the sensationalist headline that they may suspect can’t deliver. Remember that Internet users today tend to be a bit jaded – for good reason – and will be more enticed by the meat than the bones.

Further reading: Search and Social Snippets: the Anatomy

Re-purpose Content For Various Media Styles

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Perhaps the best thing I ever did was start offering multiple formats for my content to spread it around. Not everyone is interested in reading a blog post. But those people who aren’t may be more interested in viewing an infographic with the same information. Or watching a video. Or listening to a podcast where I am speaking about it directly to them.

Different users will be attracted to different things. You can appeal to everyone with something as simple as recycling the content that has gained the most attention. You may even find that something that didn’t do so well as a written article is much more compelling when turned into another piece of content, such as a slideshow.

Besides offering a way in to other users, this is also an effective way of getting more from the content you create. Not everyone has fresh ideas all the time. It may be wise to start squeezing more instead of trying to stretch your imagination to come up with 100% original ideas, every single week.

Further reading:

• Content Re-Packaging 101: The Benefits and Tactics
• 5 Ways to Repackage Content Into Media
• HOW TO: Re-package Your Best Content for More Exposure
• Boost Traffic & Dominate Your Niche With Content Re-Packaging

Conclusion

You can make your content popular, but you need to know how to properly distribute it. Once you have a game plan, that becomes much easier than you might have originally feared. Just be smart about it, try to tap into new audiences wherever possible, and have faith in the quality of your work. You will go far, and fast, as long as you remain diligent, and are always seeking new ways to get your content seen.

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