#1400 A Revolutionary Way to Influence and Persuade – with Robert Cialdini

A few weeks ago I interviewed a founder and I couldn’t figure out why his company was so successful. His software was the same as his competition. The founder told me his company was using influence techniques in the way they create their content. I said, “Wow, that reminds me of this book by Robert Cialdini called Influence.” Turns out, that’s the book he’s been using to teach the people on his team. So that’s why he was doing so well. It wasn’t just his software—it was his persuasion skills. Well, Robert Cialdini has noticed something interesting. He noticed that what happens before people persuade you impacts how receptive you are to their persuasion. I invited him here to talk about that.

Robert Cialdini is the author of Pre-Suasion: A Revolutionary Way to Influence and Persuade

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from #1400 A Revolutionary Way to Influence and Persuade – with Robert Cialdini