Tuesday, April 9, 2019

Here’s a Sneak Peek Behind the Curtain of How SPI Operates

Take a sneak peek behind the curtains of how SPI operates, from our core values and mission to management to business systems and tools for performance.

Here’s a Sneak Peek Behind the Curtain of How SPI Operates from The Smart Passive Income Blog.



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SPI 365: Why Staying Small Is the Next Big Thing with Paul Jarvis

SPI 365: Why Staying Small Is the Next Big Thing with Paul Jarvis from The Smart Passive Income Blog.



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Episode 196: Instagram Ads—What You Should Know

This week’s topic is Instagram advertising—should you be advertising on Facebook and Instagram?

Ralph and Molly give you a breakdown for advertising on Instagram and talk about why advertising on both platforms is so important in today’s marketing world. They also give us all access to screenshots of the backend of some of Ralph’s client accounts, which can be found in the slides linked below.

IN THIS EPISODE YOU’LL LEARN:

  • What “The Breakdown Effect” is and why it so greatly affects your ads
  • There are 500 million daily active users on Instagram with an average of 50 minutes spent on the app per day, per user
  • How to best leverage Instagram by using videos and optimizing for the “Swipe up” action
  • Why you shouldn’t turn ads off of either platform despite their performance—there’s a beer metaphor that will explain everything (thanks Mike Rhodes!)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Breakdown Effect

Check Out on Instagram | Instagram Info Center

Facebook’s Ad Guide

Tier Eleven

DigitalMarketer Lab Elite

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, and TuneIn.

The post Episode 196: Instagram Ads—What You Should Know appeared first on DigitalMarketer.



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phongthuyluan1

phongthuyluan1 is a New Warrior Member of Warrior Forum. Check to see what phongthuyluan1 is saying about Internet Marketing.

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How to Start A Business Without A Passion (FS314)

Are you a lifestyle entrepreneur or hoping to become one? How do you build a career that gives you a greater degree of personal freedom and independence so that you can spend your time living the life you want, doing the stuff that makes you happy? On the Fizzle Show we always steer you toward earning a living from doing something that you actually care about, or at the very least, not doing a job you hate!

In this episode, we get into the intricacies of entrepreneurship, and we’re not interested in what worked yesterday; we are more concerned about what works today — for you. Whether it’s watching Netflix or hanging out with friends, are you digging your life right now? Whatever you are into, you probably need some skrilla to finance it and you need to be doing something sustainable so that you don’t run out.

Today on the show we are joined by Ramit Sethi, personal finance advisor and entrepreneur, and together we pull apart the nucleus of the problem for a lot of Fizzlers — obsessing over questions like, “Am I doing enough?”, “Am I making enough?” and “Am I stupid?” And that constant voice-in-your-head stuff about money.

We also cut to the chase about what it is that makes people successful, defining what winning at life looks like for you and focusing on the lifestyle you want in addition to doing what you are passionate about. Ramit talks Steve Jobs, his spending philosophy and why you deserve to be compensated if you provide value to the world.

There is so much game going around this episode, make sure that you don’t miss out!

Listen to the episode:

Subscribe to The Fizzle Show in your favorite podcast player:

iTunes | Overcast | Pocket Casts | Stitcher | Soundcloud | RSS


Key Points From This Episode:

  • Why the “passion” answer to success was never satisfactory to Ramit. [0:07:19.0]
  • The true reason why following your passion is what is being advocated. [0:08:32.0]
  • Why winning at something is what is required to kick-start passion. [0:10:11.0]
  • The importance of surrounding yourself with people who believe in you. [0:11:44.0]
  • Why real feedback is not about what people tell you, but about what they do. [0:12:48.0]
  • Unpacking Steve Jobs’ commencement address at Stanford. [0:15:22.0]
  • Why you don’t have to agree in order to learn something from what you hear. [0:18:32.0]
  • The problem with oversimplified advice and using critical thought to get beyond the surface. [0:19:10.0]
  • Determining your success by measuring it against the lifestyle you desire. [0:19:58.0]
  • Getting away from the same boring template and doing things your own way. [0:21:54.0]
  • Expressing authenticity and nuance as the basis for success. [0:25:25.0]
  • How Corbett started a business that aligns with his ideal lifestyle. [0:31:40.0]
  • Why money is a critical ingredient in making a successful business. [0:34:16.0]
  • Understanding that if you create value in the world, you should be compensated! [0:37:48.0]
  • Ramit’s spending philosophy and where it comes from. [0:39:03.0]
  • The influence of your childhood on your emotions around money. [0:44:44.0]
  • Conscious spending and using your money to support your values. [0:50:07.0]
  • More about his new, updated book,I Will Teach You To BeRich. [0:50:45.0]
  • The importance of having constructive thoughts about money. [0:54:49.0]
  • And much more!

Links Mentioned in Today’s Episode:

The post How to Start A Business Without A Passion (FS314) appeared first on Fizzle.



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The #1 Digital Marketing Forum & Marketplace - Search Results

Giving you what you need to take your internet and digital marketing to the next level since 1997. Join the community of 1+ million other marketers ...

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The #1 Digital Marketing Forum & Marketplace - Search Results

RE: Link velocity. I think Google are probably clever enough to work out when a site is naturally generating large amounts of links and when it's being ...

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Monday, April 8, 2019

Expert Writer Finally Reveals Her Top Secret Process to Create a New eBook in Under 6 Hours ...

Expert Writer Finally Reveals Her Top Secret Process to Create a New eBook in Under 6 Hours From You. Even if You've Never Written a Single Word ...

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So You Went to Traffic & Conversion Summit 2019… Now What? (5 Next Steps to Help Implement What You Learned)

It’s been over a month since you left the sunshine of San Diego and headed back to your business, your head and notebooks brimming with new ideas.

Maybe you came back, hit the ground running, did a presentation on everything you learned, implemented every idea you wrote down…

Or maybe—if you are like the rest of us—your next few weeks looked a little something like this…

At first, there was (possibly) the jet lag. And as fun as those 3 days were, you were exhausted from all the travel and all the learning.

tenor.gif

So. Much. Learning.

And then, you were busy telling all the fun stories to your coworkers and employees. After all, you got to hear from industry experts and mingle with some of the best up-and-coming minds in marketing… NBD.

And then you may have gotten stuck playing catch-up. You were out for most of the week, and you play a pretty integral part in your business (whether you are running it or not) and you have to make up for all that time.

tenor-1.gif

And we all know that catch-up takes way longer than expected, so once you are finally feeling back to normal, it’s the end of March.

And now, as April begins and you are starting to ramp up into Q2, you may find yourself right back where you were in early February: looking for strategies and tactics to help your business.

But guess what? You already have them.

This post is meant to help you get back on track and actually USE all the information from T&C 2019, because it was good information (in our humble opinion).

Step 1: Go Through and Organize Your Notes

You took in A LOT of info while at T&C. Like info overload.

It’s overwhelming to say the least.

You took in A LOT of info while at T&C.

But remember those notebooks you brought and filled up? The Word doc or notes App on your phone you always had pulled up during sessions? The notes hastily scribbled on the backs of promo fliers or cocktail napkins?

You (hopefully) didn’t just toss them like school notes at the end of the year. Because unlike high school geometry, you actually WILL be using all that info in the real world.

All those actionable strategies will help you move the needle for your business.

You just have to go back and review them.

Now that you’ve had time to process and get back into the swing of things, it’s time to go back with fresh eyes.

200.gif

What did you jot down from that session in Day 2 that made you excited? What was that lightbulb-over-your-head moment from Day 3?

(NOTE: If you can’t remember or (like some of us) have trouble reading your own chicken scratch, you can use our notes, which have been carefully crafted to include the main ideas from every session at T&C.)

Review and organize your notes. Throw out (or maybe frame) those odd doodles, put the business cards in one pile, put all the tools and products in one pile and the strategies in another.

That way, all the information feels less like an overwhelming mess, and more like the ticket to your business’ success. And then you can actually take action to help your business grow.

Step 2: Reach Out to All Those Contacts You Made

Did you meet someone at T&C you’d like to build a relationship with? Maybe it’s a business partnership, or a potential client, or possibly a new bff!

will ferrell bff GIF

But it’s never going to happen if you make the #1 mistake about attending a conference—not following up.

Most people return to their offices and never again engage with the people they just met.

In order to build a relationship with a new contact, you need to reach out and start building trust with that person.

But that can be hard. And intimidating. Plus, you’re busy.

So where do you start?

In order to build a relationship with a new contact, you need to reach out and start building trust with that person.

Continue the conversation with these 6 tips for following up:

1.
Separate the business cards into different groups. Only save the cards of the people you want to connect with and discard the rest. Then rank the people in the order you want to reach out to them.

TIP: You shouldn’t hold on to business cards and contact info forever. The next best time to throw out business cards is a year from the date you received them if you made no contact with the person in that time.

2. Add all the contacts into your phone or a spreadsheet and include when and where you met the person.

3. You may also want to add something about the person that makes them stand out. This will help to jog your memory when you reach out to them. It will also help you to personalize your message: “We met at Traffic & Conversion Summit. Really enjoyed your thoughts on Day 2’s opening keynote.”

4. Give special attention to the people who asked you to contact them. Reach out to them first, and the sooner the better.

And you should think about emailing, calling, or texting them if you feel comfortable with that and think they would respond positively. Connecting on LinkedIn is great, but not everyone checks LinkedIn every day. On the other hand, most people check their email/phone daily. Like several times a day. An email or a text increases your chances of getting a response.

5. Put thought into your subject line—add in that personalization to help you stand out or catch their eye.

6. And remember, the best time to email is early morning from 6–7am, or around 8pm–midnight, when they’re less likely to be distracted by their busy work day and have time to actually read your email and respond.

By actually reaching out to all those contacts sooner rather than later, you make sure that you aren’t missing out on a connection that could really help your business.

Step 3: Choose Your One Thing

Thinking, processing, and finding inspiration is an important part of the process. But if you want to turn those thoughts into a reality, you gotta take action. Which brings us to our next step… probably the hardest and most crucial one.

You’ve organized your notes, you’ve reached out to your contacts, and you are probably starting to feel that T&C excitement creep back, even without the loud music and flashing lights of the big ballroom. It’s an awesome, exhilarating feeling.

Image of pyro fun at Traffic & Conversion Summit 2019

But what you don’t want to happen is let the days start to pass with that list still sitting untouched on your desk. Because days become weeks. Weeks become months… you see where I’m going with this.

And soon you’ll be asking yourself… Have you taken action on any of those great ideas?

In order to prevent this, you need to rank all of those ideas you rediscovered in Step 2 in order of importance. And then, you need to put aside all the rest and only DO ONE THING.

Yep, that’s right. Just one. That’s why we said it would be hard.

We know… All of the ideas on your list are important and exciting, especially when every problem in your business feels pressing.

But if you try to do too many of them at once, 1 of 2 things will happen:

  1. You won’t know which idea to start on first, so you won’t start any of them
  2. You’ll start a ton of ideas, but you’ll end up spinning your wheels and having a hard time completing them

If you were around for Richard Lindner’s closing keynote (or if you’ve purchased your handy dandy T&C Notes) you know that he broke down the 4 growth levers for categorizing new ideas: Acquisition, Activation, Monetization, and Retention.

Image of Richards session at Traffic & Conversion Summit 2019

From there, there’s a series of questions you can ask yourself to brainstorm and determine which ideas are most important for your business.

But most importantly, you’ll need a ranking system—one that helps you rank the impact, confidence, and ease a project will have on a scale of 1–10.

Pick ONE thing, and I mean just one, and focus solely on that.

So, make a list of those strategies from your notes that fit your current business needs.

Because odds are, not all of them apply to your business (or maybe don’t apply to your business right now).

Write them down in a separate document from your notes. This way, you can organize your ideas in one spot, and you can brainstorm and flesh out the ideas without getting distracted.

Start with the idea that has the highest total number and then work your way through or eliminate the projects that aren’t feasible.

Then pick ONE thing, and I mean just one, and focus solely on that. This way, you’ll be able to devote all your resources to building and completing your idea.

Okay, so now your focus is on one thing at a time. You’re done… right? Not quite.

Step 4: Make a List of Actionable Steps

During T&C and while reviewing your notes, you probably had several aha moments. But while aha moments work really well as inspiration, they only result in actual change if you break them down into actionable steps.

Once you get your one thing picked out, you want to make sure that you know what to actually do in order to get it done.

For each of your ideas, write down the next 3–5 steps you’d need to take to get this idea off the ground.

Elmo Count GIF by Sesame Street

And remember, these should be actionable and specific to your business.

But once you have your page—or several pages—of steps, don’t sit back and relax. You aren’t done yet…

Step 5: Implement Your Plan

Now that you’ve got a plan, and you know what it will take to make this one change in your business, it’s time to do it.

You’ve broken it down into steps so that it won’t feel insurmountable. But it will still take time, energy, and focus to make sure that it doesn’t wind up at the bottom of the pile every week.

So set aside a half hour at least twice a week (but every day if possible) to work on your one thing. If you work best in the morning, do this first thing when you get in. Or maybe you can’t go on lunch until your half hour is done.

It can sometimes be hard to implement long-term strategies when the short-term, every-day work feels so much more pressing.

Set aside a half hour at least twice a week to work on your one thing.

So if you feel yourself, a few weeks in, losing focus or drive, write what your business will look like when you get this one thing done on a post-it. Then put it somewhere you will see it all the time—the top of your computer screen or on the coffee machine—so that you never lose sight of why you are doing this.

As time goes on, it may be necessary to check in with your strategies. Does it still make sense to focus on the one thing you’ve chosen as time has gone on? Have circumstances in your business changed that make these strategies no longer applicable?

Examine your one thing every so often to make sure that it:

  • Is on track
  • Still makes sense for your business

If the answer is yes, then just keep doing what you are doing, but look for ways to optimize.

If your one thing no longer applies or needs to be shelved, it’s time to pivot and choose a different one.

The new one thing may be determined by the thing that made you realize your one thing needed to be put on hold, or you could look at the list of strategies you made in Step 3 and pick your next one thing.

Applying these 5 steps to your business will help you organize your thoughts from T&C, and, more importantly, turn your thoughts into actions. Actions that will move the needle in your business.

And remember, change is painful. Helping your business grow will not be easy, and it will not be quick. But by breaking down the process, and making sure you are set up to make 2019 the best year your business has ever seen.

(NOTE: Since you can’t be in multiple places at once, you missed out on more than 80% of the sessions at T&C, and any of them could have contained a strategy to help your business. But don’t worry, you can pick up the T&C notes, which contain notes from  every session at T&C.)

The post So You Went to Traffic & Conversion Summit 2019… Now What? (5 Next Steps to Help Implement What You Learned) appeared first on DigitalMarketer.



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How Have You Benefitted From The Warrior Forum?

Hi Warriors, I have found the Warrior Forum a great place to learn about anything to do with internet marketing. From setting up a Wordp.

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SpaceX to Mars: Awe-Inspiring Video Shows Vision for Red Plane

Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad If you want to become a full time blogger you can buy my course here. Avatar of ...

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Website with best user experience?

I am thinking about a redesign of my website. User experience is getting more and more important for SEO. I want to ask around: What are th.

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Here’s a Sneak Peek Behind the Curtain of How SPI Operates

Take a sneak peek behind the curtains of how SPI operates, from our core values and mission to management to business systems and tools for performance.

Here’s a Sneak Peek Behind the Curtain of How SPI Operates from The Smart Passive Income Blog.



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#1740 How a Mixergy listener built SocialBee

I’m not going to pretend that I’m impartial in this interview. I really love today’s guest and I’ve known him for a long time because he’s a part of the Mixergy community. I even remember when he was thinking through the idea for today’s startup. Wait until you hear how simply and effectively he built this thing. I love how much he’s grown his company up. And I just like him as a person. I got to know him here when we flew him out to San Francisco and the two of us spent the day in Napa just talking through stuff. Ovi Negrean is a co-founder of SocialBee.io which offers social media management tools, training and teams. I’ve watched SocialBee grow and I’m looking forward to finding out the details behind the scenes of how he did it. If you’re at all a bootstrapper or a hustler or somebody who wants to build a company while you’re working somewhere else, this is the interview for you.

Ovi Negrean is a co-founder of SocialBee.io which offers social media management tools, training and teams.

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More interviews -> https://mixergy.com/moreint
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Why Not Use Off Line Adds?

Hi guys, you might think this is crazy, but I've had quite a bit of luck using off line ads from newspaper classifieds in specific states, s.

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