Not sure what approach to use for niche brand

The short:

• I have a virtual psychotherapy clinic where I contract other therapists with their own space and take a 30% cut of each 1 hour client session

The niche:

• Free Car accident trauma therapy to anyone within my province who has been involved in an auto accident (pedestrians and transit riders included). Bottom line: you have a drivers license here, you are covered (provided you have an open claim).

My previous approach:

• I viewed other...

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