Tuesday, April 20, 2021

Thoughts on "Phrase URLs" that are different than your brand name?

I was wondering if anyone has any SEO/Marketing experience with using a domain name that isn't just "companyname.com"? For instance, I was thinking of using a short four word url. Four words sounds long for a url (well, one word is just "at") but I think the phrase really captures the benefit offered to consumers and thus would be easy to remember for repeat and returning customers.

I was inspired by a local wildlife management company, A1 Checkmate Wildlife, whose domain name is...

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