How analogies drive effective messaging in business. What are some that have changed your way of thinking?

In business, I've realized the best speakers/leaders are ones that always have a colorful way of communicating and it's not necessarily by being the most articulated. Rather, it's more a matter of clear messaging and thinking through analogies, idioms, rhetorics, business terminology etc, but especially analogies.

What are some great business analogies you've heard that have impacted you and how you think about business?

Some examples: the term: 'flywheel', static vs noise, Uber...

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