Recently been immersed in an industry with a massive talent shortage, as the younger generations are not as enamored with the work anymore.
This means a lot of the people I'm looking to sell to are close to retirement age. We all know baby boomers have access to the most income in the population, but they also have a different approach for purchasing decisions.
Curious if anyone has any advice or insight assuming they also cater to the 65+ age group.
This means a lot of the people I'm looking to sell to are close to retirement age. We all know baby boomers have access to the most income in the population, but they also have a different approach for purchasing decisions.
Curious if anyone has any advice or insight assuming they also cater to the 65+ age group.
from Who sells predominantly to baby boomers?
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