What would you do?

Just read this article and thought it would be good to discuss

Mosman Sydney: Champagne Collective claims candle business idea stolen by customer

On first glance they could be the same product, from the same company with the same styling – but the copycat images have been the catalyst of a champagne war on Sydney’s affluent north shore.

amp.news.com.au

The long and short of it is that a business' customer has set up a copycat company using the same suppliers and copying the photography and labelling style... What would you do in this situation?

I would focus on..
* building loyalty and brand...

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