Thursday, December 17, 2020

The Need For Speed

The Need For Speed

(Excuse the dry academic look of this post. I do this much better with a flipchart. One day (yeah right) I'll redo this as a video of me with said flipchart.)


# Actual Performance vs Indicators of Performance

Actual performance for your business is likely revenue, cost, profit, ROI.

Some Key Performance Indicators (KPIs) for paid search are:
  • Estimated Impression Pool (available searches)...

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from The Need For Speed

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