A friend approached me a few months back with a good idea that would require a license agreement. She didn't know where to start. She had an idea for a new product to bring to retail in conjunction with a celebrity slogan. She hit a wall.
I laughed. Why do people make this so hard? Why do we throw up mental barriers, and fabricate obstacles that don't exist? I picked up the phone and called the agency that represented the celebrity. Within a day, I had her on the phone with the...
The Licensing Game
I laughed. Why do people make this so hard? Why do we throw up mental barriers, and fabricate obstacles that don't exist? I picked up the phone and called the agency that represented the celebrity. Within a day, I had her on the phone with the...
The Licensing Game
from The Licensing Game
No comments:
Post a Comment