The Luxury Strategy

Since most of you guys here focus on consumer goods and "traditional"/mass marketing methods, I thought it would be a good idea to provide you with a macro-level view of the so-called "Luxury Strategy." This is the most successful marketing & management strategy used in the luxury sector (cars, yachts, jewelry, resorts, etc.) to date and is what allowed a number of small but profitable European companies to grow into global billion-dollar enterprises during the late 20th century.

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The Luxury Strategy

from The Luxury Strategy