Hello there,
I have to admit that I really don't like marketing. It's like a necessary evil to me. You see: I like products like Leatherman tools. They are just so good and their value is so obvious that there's no need to hype them (although Mr. Leatherman was unable to find someone willing to manufacture for him, can you believe it?).
Maybe it's because especially in the days of internet marketing, there's so much marketing of marketing that I just can't hear any talk about it anymore...
How to build a brand? (book recommendations, perhaps?)
I have to admit that I really don't like marketing. It's like a necessary evil to me. You see: I like products like Leatherman tools. They are just so good and their value is so obvious that there's no need to hype them (although Mr. Leatherman was unable to find someone willing to manufacture for him, can you believe it?).
Maybe it's because especially in the days of internet marketing, there's so much marketing of marketing that I just can't hear any talk about it anymore...
How to build a brand? (book recommendations, perhaps?)
from How to build a brand? (book recommendations, perhaps?)
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