My Pet Rock sold for $3.95, and creator Gary Dahl unloaded more than five million of the igneous invertebrates in six months. He walked away with a cool $15 million
www.nydailynews.com
Interesting read, I just found his book advertising for dummies and will give it a read. I'd like to start a discussion on this with the fastlaners here, marketing is quite perplexing to...
Gary Dahl (Pet Rock)

Gary Dahl, the man who sold 1.5 million Pet Rocks, dead at 78
Gary Dahl, the advertising copywriter who struck marketing gold with the Pet Rock, has died.
Interesting read, I just found his book advertising for dummies and will give it a read. I'd like to start a discussion on this with the fastlaners here, marketing is quite perplexing to...
Gary Dahl (Pet Rock)
from Gary Dahl (Pet Rock)
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