Recently started re-“reading” Ready, Fire, Aim by Michael Masterson (love this book 
), this time via the audio version.
In this chapter he makes the point that until you develop a system for selling your product or service profitably, you do not have a sustainable business, and so that should be your primary focus.
In other words...
Without sales, you have no business.
Seems simple, but so often ignored. What do you think?
), this time via the audio version.In this chapter he makes the point that until you develop a system for selling your product or service profitably, you do not have a sustainable business, and so that should be your primary focus.
In other words...
Without sales, you have no business.
Seems simple, but so often ignored. What do you think?
from The Supremacy of Selling
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