595 Power Words That’ll Instantly Make You a Better Writer

Looking for a quick way to give your writing more punch?

Maybe a little personality or pizzazz – that extra little “oomph” that makes the reader pay attention?

Well, good news:

“Power words” are the answer, and you can wake up put them in place in a matter of minutes. This post gives you areference lists of power words, examples of power words being used — everything you need to hit the ground running.

Let’s jump in.

Table of Contents

• What is a “Power Word,” Exactly?
• 595 Powerful Words and Phrases to Start Using Immediately
• Our Giant Curated List of Power Words
• The 7 Different Types of Power Words
• Power Words in Action: 14 Places Where You Strong Words Can Help You
• Go Ahead and Tell Me. What Words Did I Miss?

What Is a “Power Word,” Exactly?

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Rather than describe what I mean, let’s deconstruct an example from the great Winston Churchill:

We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and of suffering. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human crime. That is our policy. You ask, what is our aim? I can answer in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory, there is no survival.

Inspiring, right?

Well, there was a lot on the line. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness.

He chose words. Or, to be more accurate, power words.

Let’s take a look at the passage again, this time with all the power words underlined:

We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and of suffering. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human crime. That is our policy. You ask, what is our aim? I can answer in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory, there is no survival.

Each underlined word makes the audience feel something. In this case, Churchill intermixes words that cause fear, such as “struggle,” “tyranny,” and “terror,” with words that cause hope, such as “strength,” “God,” and “victory.” The last, in particular, is repeated over and over, practically drilling the emotion into the minds of the audience.

It’s no accident. Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter.

Granted, that’s not all they do. The best writers use an entire tool chest of techniques to create emotion, and power words are only one such tool.

But there’s good news.

For beginning writers, power words are one of the easiest tools to master. Unlike many storytelling strategies which can take years of practice to master, you can start sprinkling power words into your writing, and you’ll notice an immediate lift in the quality of your prose.

All you lack is a list of power words to use, but of course, I have you covered there too. 🙂

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595 Power Words and Phrases to Start Using Immediately

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For years now, every time I mentioned power words to my students, someone always asked:

“Where can I get a list? Is there a book I can buy?”

Sadly, not that I’m aware of.  That’s why I created this list.

Slowly, over a period of several weeks, I catalogued all the power words that jumped out to me, organizing them into categories based on the emotion you want to create, so you can easily find the right word. In the future, I’ll also update the list, adding new words on a regular basis to make it the most comprehensive list of power words available anywhere.

It costs nothing. All I ask in return is you share it with your friends and readers when appropriate, helping it reach the people who need it most.

Enjoy.

Our Giant Curated List of Power Words

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FEAR	ENCOURAGEMENT	LUST	ANGER
Agony	Amazing	Allure	Abhorrent
Apocalypse	Ascend	Arouse	Abuse
Armageddon	Astonishing	Bare	Annoying
Assault	Astounding	Begging	Arrogant
Backlash	Audacious	Beguiling	Ass kicking
Beating	Awe-inspiring	Brazen	Backstabbing
Beware	Awesome	Captivating	Barbaric
Blinded	Backbone	Charm	Bash
Blood	Badass	Cheeky	Beat down
Bloodbath	Beat	Climax	Big mouth
Bloodcurdling	Belief	Crave	Blatant
Bloody	Blissful	Delight	Brutal
Blunder	Bravery	Delirious	Bullshit
Bomb	Breathtaking	Depraved	Bully
Buffoon	Brilliant	Desire	Cheat
Bumbling	Celebrate	Dirty	Clobber
Cadaver	Cheer	Divine	Clown
Catastrophe	Colossal	Ecstacy	Cocky
Caution	Command	Embrace	Corrupt
Collapse	Conquer	Enchant	Coward
Corpse	Courage	Enthralling	Crooked
Crazy	Daring	Entice	Crush
Cripple	Defeat	Entrance	Curse
Crisis	Defiance	Excite	Debase
Danger	Delight	Explicit	Defile
Deadly	Devoted	Exposed	Delinquent
Death	Dignity	Fascinate	Demolish
Deceiving	Dominate	Forbidden	Desecrate
Destroy	Effortless	Frisky	Disgusting
Devastating	Empower	Goosebumps	Dishonest
Disastrous	Epic	Hanker	Distorted
Doom	Excellent	Heavenly	Evil
Drowning	Excited	Hottest	Exploit
Dumb	Extraordinary	Hypnotic	Force-fed
Embarrass	Eye-opening	Impure	Foul
Fail	Fabulous	Indecent	Freaking out
Feeble	Faith	Intense	Full of shit
Fired	Fantastic	Intoxicating	Greedy
Fool	Fearless	Itching	Gross
Fooled	Ferocious	Juicy	Harass
Frantic	Fierce	Kinky	Hate
Frightening	Force	Kiss	High and mighty
Gambling	Fulfill	Lascivious	Horrid
Gullible	Glorious	Lewd	Infuriating
Hack	Glory	Lick	Jackass
Hazardous	Graceful	Lonely	Kick
Hoax	Grateful	Longing	Kill
Holocaust	Grit	Love	Knock
Horrific	Guts	Lure	Knock Out
Hurricane	Happy	Luscious	Know it all
Injure	Heart	Lush	Lies
Insidious	Hero	Lust	Livid
Invasion	Honor	Mischievous	Loathsome
IRS	Hope	Mouth-watering	Loser
Jail	Incredible	Naked	Lying
Jeopardy	Jaw-dropping	Naughty	Maul
Lawsuit	Jubilant	Nude	Misleading
Looming	Legend	Obscene	Money-grubbing
Lunatic	Life-changing	Orgasmic	Nasty
Lurking	Magic	Passionate	Nazi
Massacre	Marvelous	Pining	No Good
Meltdown	Master	Pleasure	Obnoxious
Menacing	Mind-blowing	Provocative	Oppressive
Mired	Miracle	Racy	Pain in the ass
Mistake	Miraculous	Raunchy	Payback
Murder	Noble	Risque	Perverse
Nightmare	Perfect	Rowdy	Pesky
Painful	Persuade	Salacious	Pest
Pale	Phenomenal	Satisfy	Phony
Panic	Pluck	Saucy	Pissed off
Peril	Power-Up	Scandalous	Pollute
Piranha	Praise	Seduce	Pompous
Pitfall	Prevail	Seductive	Pound
Plague	Remarkable	Sensual	Preposterous
Played	Revel	Sex	Pretentious
Plummet	Rule	Shameless	Punch
Plunge	Score	Sinful	Punish
Poison	Seize	Sleazy	Rampant
Poor	Sensational	Sleeping	Ravage
Prison	Spectacular	Spank	Repelling
Pummel	Spine	Spellbinding	Repugnant
Pus	Spirit	Spicy	Revile
Reckoning	Splendid	Steamy	Revolting
Refugee	Spunk	Stimulating	Rotten
Revenge	Staggering	Strip	Rude
Risky	Strengthen	Sweaty	Ruined
Scary	Striking	Tantalizing	Ruthless
Scream	Strong	Taste	Savage
Searing	Stunning	Tawdry	Scam
Shatter	Stunt	Tease	Scold
Shellacking	Supreme	Tempting	Sick and tired
Silly	Surprising	Thrilling	Sink
Slaughter	Terrific	Tickle	Slam
Slave	Thrive	Tight	Slander
Strangle	Thwart	Tingle	Slap
Stupid	Titan	Turn on	Slay
Tailspin	Tough	Unabashed	Smash
Tank	Tremendous	Uncensored	Smear
Targeted	Triumph	Untamed	Smug
Teetering	Unbeatable	Untouched	Sniveling
Terror	Unbelievable	Urge	Snob
Terrorist	Unforgettable	Voluptuous	Snooty
Torture	Unique	Vulgar	Snotty
Toxic	Unleash	Wanton	Spoil
Tragedy	Uplifting	Wet	Stuck up
Trap	Valiant	Whip	Suck
Vaporize	Valor	Wild	Terrorize
Victim	Vanquish	X-rated	Trash
Volatile	Victory	Yearning	Trounce
Vulnerable	Win	Yummy	Tyranny
Warning	Wonderful		Underhanded
Worry	Wondrous		Up to here
Wounded			Violate
GREED	SAFETY	FORBIDDEN
Bank	Above and beyond	Ancient
Bargain	Anonymous	Backdoor
Best	Authentic	Banned
Billion	Automatic	Behind the scenes
Bonanza	Backed	Black Market
Booked solid	Bankable	Blacklisted
Cash	Best-selling	Bootleg
Cheap	Cancel anytime	Censored
Costly	Certified	Classified
Discount	Clockwork	Cloak and dagger
Dollar	Endorsed	Concealed
Double	Foolproof	Confessions
Explode	Guaranteed	Confidential
Extra	Ironclad	Controversial
Feast	Lifetime	Covert
Fortune	Money-back	Cover-up
Free	No Obligation	Exotic
Freebie	No Questions Asked	Forbidden
Frenzy	No risk	Forgotten
Frugal	No strings attached	From the vault
Gift	No-fail	Hidden
Golden	Official	Hush-hush
Greatest	Permanent	Illegal
High-paying	Privacy	Insider
Inexpensive	Professional	Little-known
Jackpot	Protected	Lost
Lowest price	Proven	Never seen before
Luxurious	Recession-proof	Off the record
Marked down	Refund	Off-limits
Massive	Reliable	Outlawed
Money	Research	Private
Money-draining	Results	Restricted
Money-saving	Risk-free	Sealed
Nest egg	Rock-solid	Secret
Pay zero	Science-backed	Smuggled
Prize	Scientific	Strange
Profit	Secure	Tried to hide
Quadruple	Sure-fire	Unauthorized
Reduced	Survive	Uncensored
Rich	Tested	Under wraps
Savings	That never fails	Undercover
Six-figure	Thorough	Underground
Skyrocket	Trustworthy	Under-the-table
Soaring	Try before you buy	Undisclosed
Surge	Unconditional	Unexpected
Treasure	Verify	Unlock
Triple	World-class	Unreachable
Waste		Unspoken
Wealth		Unveiled
Whopping		Withheld

 

The 7 Different Types of Power Words

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As you can see in our giant list above, we’ve organized our power words into seven different types:

1. Fear
2. Encouragement
3. Lust
4. Anger
5. Greed
6. Safety
7. Forbidden

These different types of power words all accomplish the same goal: They inspire emotion in your reader.

Let’s go over each type and see why they work.

Fear Power Words: Calling All Fearmongers

Let’s do a little experiment.

Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.

Chances are, you’ll hear dozens of them. Here’s why:

Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important.

It’s effective. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.

Here’s a bunch to get you started:
 

Agony	Fool	Plunge
Apocalypse	Fooled	Poison
Armageddon	Frantic	Poor
Assault	Frightening	Prison
Backlash	Gambling	Pummel
Beating	Gullible	Pus
Beware	Hack	Reckoning
Blinded	Hazardous	Refugee
Blood	Hoax	Revenge
Bloodbath	Holocaust	Risky
Bloodcurdling	Horrific	Scary
Bloody	Hurricane	Scream
Blunder	Injure	Searing
Bomb	Insidious	Shatter
Buffoon	Invasion	Shellacking
Bumbling	IRS	Silly
Cadaver	Jail	Slaughter
Catastrophe	Jeopardy	Slave
Caution	Lawsuit	Strangle
Collapse	Looming	Stupid
Corpse	Lunatic	Tailspin
Crazy	Lurking	Tank
Cripple	Massacre	Targeted
Crisis	Meltdown	Teetering
Danger	Menacing	Terror
Deadly	Mired	Terrorist
Death	Mistake	Torture
Deceiving	Murder	Toxic
Destroy	Nightmare	Tragedy
Devastating	Painful	Trap
Disastrous	Pale	Vaporize
Doom	Panic	Victim
Drowning	Peril	Volatile
Dumb	Piranha	Vulnerable
Embarrass	Pitfall	Plague
Fail	Plague	Worry
Feeble	Played	Wounded
Fired	Plummet

 

Encouragement Power Words: Give Your Readers a Pep Talk

Let’s face it.

When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. They’re probably bored, maybe a little depressed, and almost definitely tired. And they’re looking for something, anything, that’ll wake them up and make them feel better.

The good news?

Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again:
 

Amazing	Fearless	Score
Ascend	Ferocious	Seize
Astonishing	Fierce	Sensational
Astounding	Force	Spectacular
Audacious	Fulfill	Spine
Awe-inspiring	Glorious	Spirit
Awesome	Glory	Splendid
Backbone	Graceful	Spunk
Badass	Grateful	Staggering
Beat	Grit	Strengthen
Belief	Guts	Striking
Blissful	Happy	Strong
Bravery	Heart	Stunning
Breathtaking	Hero	Stunt
Brilliant	Honor	Supreme
Celebrate	Hope	Surprising
Cheer	Incredible	Terrific
Colossal	Jaw-dropping	Thrive
Command	Jubilant	Thwart
Conquer	Legend	Titan
Courage	Life-changing	Tough
Daring	Magic	Triumph
Defeat	Marvelous	Tremendous
Defiance	Master	Unbeatable
Delight	Mind-blowing	Unbelievable
Devoted	Miracle	Unforgettable
Dignity	Miraculous	Unique
Dominate	Noble	Unleash
Effortless	Perfect	Uplifting
Empower	Persuade	Valiant
Epic	Phenomenal	Valor
Excellent	Pluck	Vanquish
Excited	Power-up	Victory
Extraordinary	Praise	Win
Eye-opening	Prevail	Wonderful
Fabulous	Remarkable	Wondrous
Faith	Revel
Fantastic	Rule

 

Lust Power Words: Take a Page from Cosmopolitan (or Playboy)

Like it or not, lust is one of the core human emotions.

Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.

And it works, not just for men’s and women’s magazines, but for anything. As a writer, you can use words that inspire lust to make almost anything intriguing.

Here’s a lascivious list to get you started:
 

Allure	Itching	Sinful
Arouse	Juicy	Sleazy
Bare	Kinky	Sleeping
Begging	Kiss	Spank
Beguiling	Lascivious	Spellbinding
Brazen	Lewd	Spicy
Captivating	Lick	Steamy
Charm	Lonely	Stimulating
Cheeky	Longing	Strip
Climax	Love	Sweaty
Crave	Lure	Tantalizing
Delight	Luscious	Taste
Delirious	Lush	Tawdry
Depraved	Lust	Tease
Desire	Mischievous	Tempting
Dirty	Mouth-watering	Thrilling
Divine	Naked	Tickle
Ecstasy	Naughty	Tight
Embrace	Nude	Tingle
Enchant	Obscene	Turn on
Enthralling	Orgasmic	Unabashed
Entice	Passionate	Uncensored
Entrance	Pining	Untamed
Excite	Pleasure	Untouched
Explicit	Provocative	Urge
Exposed	Racy	Voluptuous
Fascinate	Raunchy	Vulgar
Forbidden	Risque	Wanton
Frisky	Rowdy	Wet
Goosebumps	Salacious	Whip
Hanker	Satisfy	Wild
Heavenly	Saucy	X-rated
Hottest	Scandalous	Yearning
Hypnotic	Seduce	Yummy
Impure	Seductive
Indecent	Sensual
Intense	Sex
Intoxicating	Shameless

 

Anger Power Words: Start a Riot

As writers, sometimes our job is to anger people.

Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it. The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late.

So, we have to fan the flames. By using the below power words, you can connect with people’s anger, and slowly but surely, you can work them into a frenzy. Just be careful who you target. Lawyers can eat you alive if you pick on the wrong person. 🙂
 

Abhorrent	Gross	Punish
Abuse	Harass	Rampant
Annoying	Hate	Ravage
Arrogant	High and mighty	Repelling
Ass kicking	Horrid	Repugnant
Backstabbing	Infuriating	Revile
Barbaric	Jackass	Revolting
Bash	Kick	Rotten
Beat down	Kill	Rude
Big mouth	Knock	Ruined
Blatant	Knock out	Ruthless
Brutal	Know it all	Savage
Bullshit	Lies	Scam
Bully	Livid	Scold
Cheat	Loathsome	Sick and tired
Clobber	Loser	Sink
Clown	Lying	Slam
Cocky	Maul	Slander
Corrupt	Misleading	Slap
Coward	Money-grubbing	TSlay
Crooked	Nasty	Smash
Crush	Nazi	Smear
Curse	No good	Smug
Debase	Obnoxious	Sniveling
Defile	Oppressive	Snob
Delinquent	Pain in the ass	Snooty
Demolish	Payback	Snotty
Desecrate	Perverse	Spoil
Disgusting	Pesky	Stuck up
Dishonest	Pest	Suck
Distorted	Phony	Terrorize
Evil	Pissed off	Trash
Exploit	Pollute	Trounce
Force-fed	Pompous	Tyranny
Foul	Pound	Underhanded
Freaking out	Preposterous	Up to here
Full of shit	Pretentious	Violate
Greedy	Punch

 

Greed Power Words: Stomp on Their Greed Glands

The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.

Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.

The truth is, nearly every human being on the planet is interested in either making or saving money. Use these words to tap into those desires:
 

Bank	Freebie	Pay zero
Bargain	Frenzy	Prize
Best	Frugal	Profit
Billion	Gift	Quadruple
Bonanza	Golden	Reduced
Booked solid	Greatest	Rich
Cash	High-paying	Savings
Cheap	Inexpensive	Six-figure
Costly	Jackpot	Skyrocket
Discount	Lowest price	Soaring
Dollar	Luxurious	Surge
Double	Marked down	Treasure
Explode	Massive	Triple
Extra	Money	Waste
Feast	Money-draining	Wealth
Fortune	Money-saving	Whopping
Free	Nest egg

 

Safety Power Words: Make Them Feel Safe

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.

Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter. To help your customers feel safe, try to use as many of these power words as possible:
 

Above and beyond	No obligation	Risk-free
Anonymous	No questions asked	Rock-solid
Authentic	No risk	Science-backed
Automatic	No strings attached	Scientific
Backed	No-fail	Secure
Bankable	Official	Sure-fire
Best-selling	Permanent	Survive
Cancel anytime	Privacy	Tested
Certified	Professional	That never fails
Clockwork	Protected	Thorough
Endorsed	Proven	Trustworthy
Foolproof	Recession-proof	Try before you buy
Guaranteed	Refund	Unconditional
Ironclad	Reliable	Verify
Lifetime	Research	World-class
Money-back	Results

 

Forbidden Power Words: Offer Them a Forbidden Fruit

Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right?

The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.

So why not tap into that programming?

Whenever you need to create curiosity, sprinkle these power words throughout your writing, and readers won’t be able to help being intrigued:
 

Ancient	Forbidden	Smuggled
Backdoor	Forgotten	Strange
Banned	From the vault	Tried to hide
Behind the scenes	Hidden	Unauthorized
Black Market	Hush-hush	Uncensored
Blacklisted	Illegal	Under wraps
Bootleg	Insider	Undercover
Censored	Little-known	Underground
Classified	Lost	Under-the-table
Cloak and dagger	Never seen before	Undisclosed
Concealed	Off the record	Unexpected
Confessions	Off-limits	Unlock
Confidential	Outlawed	Unreachable
Controversial	Private	Unspoken
Covert	Restricted	Unveiled
Cover-up	Sealed	Withheld
Exotic	Secret

 

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Power Words in Action: 14 Places Where You Strong Words Can Help You

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So, now that you have a big list of options to choose from, where are the primary places you should put power words to get the biggest “bang for your buck?”

Below you’ll find examples of power words being used in:

1. Headlines
2. Subheads
3. Email Subject Lines
4. Opt-in Boxes
5. Home Page
6. Sales Pages
7. Testimonials
8. Bullet Lists
9. Business Names / Domain Names
10. Product Names
11. Buttons
12. Author Bios
13. Youtube Videos
14. Book titles
15. Ready to dive in?

#1. Using Power Words in Headlines

Any bloggers who’s been in the game for a while knows that the headline is the most important part of your article.

Its purpose, after all, is to entice the reader to read the rest of the article. If it fails to get attention, potential readers will ignore it when it shows up in their social media feed.

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

The word “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

People generally love anything adorable, so this headline will easily catch attention. (The fact that it refers to snakes will only make people more curious.) The headline then drives it home by using the powerful verb “Conquer”.

Here’s one more from BrightSide:

While one or two power words are often enough, this headline proves you can use more when it fits. This headline has four powerful words, but they feel natural in the headline, which keeps it from feeling like over-the-top clickbait.

#2. Using Power Words in Subheads

Once people click on your headline, most will scan the post first to see if it looks worthy of their attention. Adding some power words to your subheads is a good way to make your post look like an interesting read.

For example, here are three subheads from our post on Ebook mistakes:

See how the power words in these subheads catch attention and make you want to read the text that follows?

#3. Using Power Words in Email Subject Lines

Having an email list is of little use if only few on your list open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

If this subject line would’ve read “The rules of learning”, do you think it would be as appealing? The word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

The phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try and add a power word to your subject line to make it stand out in people’s inbox.

#4. Using Power Words in Opt-In Boxes

As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do so is through converting readers into subscribers.

That means you should have opt-in forms scattered across your website. You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.

But no matter where you place them, your opt-in boxes must catch people’s eye and make them want to share their email address with you. Because they won’t just give it away to everyone. (Remember, their inboxes are already flooded, so they’re not necessarily eager to get even more emails.)

Fortunately, you can use power words to make your offer more enticing.

Here’s an old popup from Cosmopolitan which is an excellent example:

This popup had power words everywhere, but it avoids feeling like overkill. I bet it converted like crazy.

Here’s a slightly more subtle example from Betty Means Business:

It’s more subtle, but still quite effective.

Again, you don’t have to overdo it with the power words on these. A little can go a long way.

Here’s one final example from Renegade Planner:

Are you using power words in your opt-in boxes yet? If not, you should add some right away.

#5. Using Power Words on Your Home Page

Your home page is the face of your website and it’s usually one of the most visited pages. Many people who enter your website, will see this page first, and you want it to make a good first impression.

Some people use their home page to promote their email list, others use it to promote one of their products, and others use it as red carpet, welcoming new visitors and explaining what their site is all about.

In any case, your home page is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave.

Look at this value proposition on the home page for Nerd Fitness:

“Nerds”, “Misfits” and “Mutants” are unusual power words that work well for the audience Nerd Fitness is targeting. These words immediately separate his blog from all the other fitness blogs out there.

But they push it even further with “Strong”, “Healthy” and “Permanently”.

Here’s another value proposition from MainStreetHost’s home page:

It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.

Of course, you don’t have to limit your use of power words to the top of your homepage. You can use it in other parts of the home page too, as Ramit Sethi does here in his list of what you’ll get when you sign up for his email list.

Go look at your homepage now and see if you can find any areas you can spruce up with some power words.

#6. Using Power Words in Business Names/Blog Names

Your blog or business name should have an impact on people. Having a forgettable domain name is poison to your blog growth. You want a name that people can easily recall when they want to visit your site.

If you haven’t chosen your blog name yet (or if you’re thinking about rebranding),  you might use a power word to give it some punch. It’ll make you stand out from all the boring, forgettable brands.

Just take a look at the collection of blog names below and see how well they’ve incorporated power words:

#7. Using Power Words in Product Names

Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.

It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”

Just check out this subscription product from Nerd Fitness:

It has such a powerful name that you’d almost want to sign up without learning anything else. Who wouldn’t want to be part of a community of rising heroes?

Here’s another good example from Pat Flynn:

It’s a powerful name for his podcasting course that instantly informs you of the benefit.

So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.

#8. Using Power Word on Sales Pages

You can also use power words to spruce up your sales pages and make them more effective at selling your products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is follow by subheads such as these:

And he even uses power words his guarantee:

#9. Using Power Word in Testimonials

Power words are also tremendously effective in testimonials.

Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select  the ones that already use them to great effect.

Just look at this example from Betty Means Business:

Or look at this one from Farideh’s blog:

And here’s another example from Renegade Planner:

All these testimonials will lend extra credibility and excitement due to their power words and phrases.

#10. Using Power Words in Bullet Lists

Many sales pages include a list of benefits of the product that they’re selling. Many opt-in forms include a list of reasons you should sign up to their email list.

You can use power words in these lists to inspire more excitement in your reader as they read through it.

Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:

And here’s another example from an opt-in form on Restart Your Style:

Without these power words, these list wouldn’t convince nearly as many readers to buy or subscribe.

#11. Using Power Words in Button Copy

Yep, you can use power words in your button copy too, even if you only have a few words you can fit in there.

One of the most common power words used in buttons is “Free”, as in the example below:

But you can be more creative with buttons than you might think.

Takes this button from the sales page for the book The Renegade Diet:

“Immediate”, “Money Back” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.

And take this example from Tim Ferris’ popup:

He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing, like you’re getting access to something that’s been kept hidden away.

Now take a look at the buttons on your site. Do you see any opportunities to spruce them up with a power word?

#12. Using Power Words in Author Bios

Your author bio is another extremely important part of your marketing.

When you guest post for another blog, your author bio has the difficult job of making readers want to know more about you so they click through to your site.

That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.

See this author bio from Henneke Duistermaat:

Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.

You can tell she has carefully picked each word for maximum impact.

Here’s another examples from Sarah Peterson:

She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free”, “Reveal” and “Begging”.

Makes you want to get your hands on that report, doesn’t it?

#13. Using Power Words on Youtube Videos

If you’re publishing videos on youtube and you want to get more views, you should use power words in your titles as well.

All the biggest youtube channels do this. They understand that most of their views will come from their subscribers finding them in their feed, and from people finding them in the sidebar of other videos.

In both cases though, you’re competing with many other videos for their attention.

See how Philip DeFranco does it below:

“Disgusting”, “Punishment” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars and Kim Kardashian).

Note also how he has capitalized “Disgusting”. It’s another smart trick many youtube channels use to stand out more in youtube’s lists of video suggestions.

Style vlogger Aaron Marino often does it as well:

By capitalizing the power words “Don’ts” and “Stupid”, his title catches a lot more attention (as you can see for yourself by the millions of views).

#14. Using Power Words in Book Titles

If you’re interested in writing your own book, adding power words to your titles will help it sell better. With all the competition in the book market these days, you need a title that grabs people’s attention and makes them want to peek inside.

Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:

I’m sure you’ve seen this title before. You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)

Mark Manson’s bestselling title is packed with power. The power word “Subtle” juxtaposes well with the F-bomb in the title, and his use of “Counterintuitive” will spark some interest as well.

Lastly, Jen Sincero’s encouraging book title makes you want to flip it open right away and read it in one go. The use of “Badass” alone will make it stand out in the self-development section, but her use of “Greatness” and “Awesome” in the subtitle truly seals the deal.
 

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Go Ahead and Tell Me. What Words Did I Miss?

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Yes, this is an enormous list, but so many power words are available, nobody can possibly catch them all on the first pass. What are some other words that seem to have that extra little spark of emotion inside them?

Leave your answer in the comments, and as time goes by, I’ll come back periodically and update the list. Eventually, I hope to have over 1,000 words here, separated and organized by category, making this the definitive resource for power words on the web.

Thanks in advance for commenting and sharing the post with your friends!

About the Author: Jon Morrow has asked repeatedly to be called “His Royal Awesomeness” but no one listens to him. So, he settles for CEO of Smart Blogger. Poor man. 🙂

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