Saturday, March 31, 2018
Lessons from a Kamikaze Entrepreneur...
This guy was one of the smartest guys I'd ever met. He was in sales and could talk his way around and through any subject.
Because he was a couple of years older than I and looked the part of success I thought highly of him. He always had a bunch of free time and because I was jobless at the time I'd hang around and listen to him talk about creating the next big sale. You see, he would sell insurance to the military, organizations and...
Lessons from a Kamikaze Entrepreneur...
from Lessons from a Kamikaze Entrepreneur...
Master of My Own Fear
- Copywriting - UpWork + Website / Craigslist Hustle
- Document weight loss
Copywriting
- Read Ca$hvertising, Influence, Breakthrough Advertising
- @SinisterLex Copywriting Course
- I am on UpWork. Currently, my visibility is locked. Due to inactivity. That'll change.
Weightloss
- Weight: 342.6 pounds
- Goal Weigh: 185 pounds
The overarching goal will be this:
- ...
Master of My Own Fear
from Master of My Own Fear
From 0 to $1.7 million with... socks
“It is possible," John said. "I have Down syndrome and it never holds me back.”
Man with Down syndrom starts million-dollar sock company
from From 0 to $1.7 million with... socks
How to start in CPA without website/landing pages?
from How to start in CPA without website/landing pages?
Entrepreneur to IT Career back to Entrepreneur
I was born in Miami FL and I am a 29 year old IT professional. After owning two small businesses (DJ Productions and Convenience Store), I decided to pursue a career to spend more time with my family. Now I realize I was one the right track but doing it wrong. If I combine all my experience in running a business, technology, retail, customers service etc. I know I can gain independence. I want to start an eCommerce site focused on sales and rental of innovative tools and...
Entrepreneur to IT Career back to Entrepreneur
from Entrepreneur to IT Career back to Entrepreneur
Suggestion on video playback features
from Suggestion on video playback features
What is product liability, and how does it respond to a claim?
I’ve seen several older posts from members asking about product liability for their company and product line, so I’d like to elaborate on this particular line of coverage.
If you are a manufacturer, distributor, supplier, or retailer, please read this.
Product liability insurance covers businesses against claims for bodily injury or third-party property damage caused by your product.
More often than not, products liability...
What is product liability, and how does it respond to a claim?
from What is product liability, and how does it respond to a claim?
Should a Web designer use coding or just PSD/XD Template
from Should a Web designer use coding or just PSD/XD Template
One ring to rule them all...
from One ring to rule them all...
Have you ever been fired? Share your story
Here are my two stories (not too glamorous or funny but....):
1) Internship for a book publisher: Over one summer of my college junior year I had an "online internship" with a book publisher.
I was told large promises of how while it was a free...
Have you ever been fired? Share your story
from Have you ever been fired? Share your story
8 failures and still learning...
MJ's principle are amazing and i wish i found out about the fast lane right at the beginning.
I am on my 9th business idea since 2003 and still learning. Feels like maximum effort, minimal results so far. I have a first class degree in software engineering but instead of getting a job like my class mates i have worked small passive adventures to pay the bills so i have time to work on business ideas. Sacrificed missing out on...
8 failures and still learning...
from 8 failures and still learning...
Don't forget your small business insurance
For all of you engaging in any type of business that has some type or risk, especially personal products and consumables (I'm talking to YOU supplement guys) do NOT go without business insurance. Without it, you are gambling.
Over the years there have been dozens of posts here inquiring about insurance, do I need it? Where do I get it?
Well, there are two great sources for getting quotes on business insurance - and I have experience with both of them.
1) HISCOX: In my...
Don't forget your small business insurance
from Don't forget your small business insurance
Product Liability Insurance Recommendations?
I have started reaching out to companies for product liability insurance. I'm wondering if anybody here has any recommendations for a trusted/good provider.
My product is making sales and I have incorporated into an LLC.
More specifically, I need to insurance for two products in the pet niche. One is a spray that's applied to the dog's fur, the other is edible and applied to...
Product Liability Insurance Recommendations?
from Product Liability Insurance Recommendations?
Dropshipping product liability insurance
1.) Who did you go with?
2.) How long did it take to set up?
3.) What other legal protections have you used (like descriptive TOS's)
from Dropshipping product liability insurance
If you are a digital product vendor... Clickbank Vs SoftwareProjects
from If you are a digital product vendor... Clickbank Vs SoftwareProjects
Reusing content from 2 old sites on a new domain
from Reusing content from 2 old sites on a new domain
Anyone sell medical tools to doctors online?
from Anyone sell medical tools to doctors online?
Some new ideas on making money from a marketing/mailing list
Here is an interesting way to make money from mailing lists – become the connector, or the middle-person, the broker, and make money by connecting people who are on the SAME list.
I come from the real estate investing world where we regularly target mailing lists of absentee-owners (landlords who have a different address than the property they own). If your list contains the date the house was purchased – BINGO!
Any absentee owners who bought within the last 3 years are...
Some new ideas on making money from a marketing/mailing list
from Some new ideas on making money from a marketing/mailing list
My Story Of Success, Escaping Rat Race (admist cushy job)
This thread is about my journey through entrepreneurship. Very soon I will cross the #1 goal off my dream list. Therefore to me, it's a success story, and means everything to me.
I decided to place this thread outside the "Insiders" section, so that newbies can read it. I know there are a lot of hopeful entrepreneurs on this forum who are in the exact same position I was. Stuck in the rat race,...
My Story Of Success, Escaping Rat Race (admist cushy job)
from My Story Of Success, Escaping Rat Race (admist cushy job)
shanejohnston046
from shanejohnston046
Unscripted Wisdom, Beliefs, Memes, More!
MJ DeMarco (@mj.demarco) • Instagram photos and videos
I figured I would create an ongoing thread here at Fastlane of the memes/wisdom that I've been posting over on Instagram.
I should be sharing content here FIRST, then over there SECOND. (Duh)
Feel free to share or comment of any of these.
I'll update as I get more.
On a side note, I'm finding that memes are proving to be a great catalyst at getting...
Unscripted Wisdom, Beliefs, Memes, More!
from Unscripted Wisdom, Beliefs, Memes, More!
17 Year Old Looking To Move Into The Fastlane
I know I'm still young and there isn't necessarily a rush to get started but I've only recently started thinking about how much time I am wasting sitting around...
17 Year Old Looking To Move Into The Fastlane
from 17 Year Old Looking To Move Into The Fastlane
I've Read UNSCRIPTED!
View attachment 14816
Hope everyone enjoyed it and found it to be a good "big picture" supplement for The Millionaire Fastlane!
To download the first (5) chapters: HERE
To learn more (website) visit:...
I've Read UNSCRIPTED!
from I've Read UNSCRIPTED!
Describe your first sale
Let’s see if we can inspire other forum members to make their first sale.
What’s the story of your first sale?
How did you feel in that moment?
What changed from that moment onwards?
What has it lead to?
In hindsight:
What would you have done LESS of?
What would you have done MORE of?
What one piece of advice would you give someone about making that...
Describe your first sale
from Describe your first sale
What kind of mattress do you own?
A good night’s sleep is essential to having a productive day, healthy lifestyle, & healthy profits.
What kind of mattresses do fastlaners sleep on?
I’m thinking of getting a Sleep Number.
from What kind of mattress do you own?
The final solution to all "I have some money what do I do?" threads.
We see it on here all the time: "I have a thousand dollars, I have five hundred dollars, I have ten thousand dollars..." and the inevitable conclusions: "Should I go to school? Should I buy a car? Should I buy a boat? Should I blow it on a vacation?"
Reach...
The final solution to all "I have some money what do I do?" threads.
from The final solution to all "I have some money what do I do?" threads.
If you had 1 hour with MJ, or someone similar...
If you are a new or growing entrepreneur (or just want to play along of course)
We all have some successful entrepreneurs we look up to and would love to know more about. After a while of badgering, phone calls, emails and generally hounding, MJ or <insert your chosen entrepreneur here> has finally relented and agreed to give you 1 hour,...
If you had 1 hour with MJ, or someone similar...
from If you had 1 hour with MJ, or someone similar...
How to track my website traffic source?
from How to track my website traffic source?
How do you come up with your URLs for your landing pages?
from How do you come up with your URLs for your landing pages?
is google bias toward high Domains having DA?
from is google bias toward high Domains having DA?
Kindle Ebook Marketing Advice?
from Kindle Ebook Marketing Advice?
Facebook ads problem!
from Facebook ads problem!
Reddit Advertising
from Reddit Advertising
Where to sell my PLR that I produce?
from Where to sell my PLR that I produce?
farasatkhan
from farasatkhan
uama islais
from uama islais
When does a Wantrepreneur become an Entrepreneur?
After the first sale?
When you hit some sales dollar amount?
Some less tangible measure?
Opinions?
from When does a Wantrepreneur become an Entrepreneur?
Sales funnels ideas...
from Sales funnels ideas...
Suaki zera
from Suaki zera
I'm 20 Years Old and Trying to Find an Important Answer
Thank you for taking the time to talk with me today.
My name is Saiful. I'm from Dhaka, Bangladesh(beside India). I'm 20 years old.
I'm commited to become a software developer. And then find a need in the market and fill this.
What I need to do every single day.
I have 12 hours free time everyday for the next 12 month. I have no valuable skill.
My Question is..
If you are only 20 years old have no valuable skills but have an entire year of free time what would you do every...
I'm 20 Years Old and Trying to Find an Important Answer
from I'm 20 Years Old and Trying to Find an Important Answer
How do you split test landing pages on google adwords?
from How do you split test landing pages on google adwords?
Friday, March 30, 2018
CPA Networks that offer Host/Post & Ping/Post
from CPA Networks that offer Host/Post & Ping/Post
How to setup ClickBank affiliate commission for products in the long-time funnel
from How to setup ClickBank affiliate commission for products in the long-time funnel
Writing my first book
Writing my first book
from Writing my first book
Close encounter of the Cheetah kind
from Close encounter of the Cheetah kind
Expired domains for someone new to blogging
from Expired domains for someone new to blogging
Are you successful?
At this moment I’m stuck with the “wantrepreneur” title: lots of ideas, some of them seems to be profitable, but little or no action at all.
So, my first question is: how did you get started?
Was it cold calling? Cold e-mail? Friends, family and fools?
You guys who made the jump from wantrepreneur to entrepreneur, how did you get started?
Right now I’m in the slowlane working from 7 am to 5 pm Monday to Friday, therefore...
Are you successful?
from Are you successful?
Guru Cults Exposed: The Tactics "Experts" Use To Pull You In & Suck You Dry
The Biggest Mistake That Held Me Back From Hitting My First $1,000,000...
When I first started my business..........
It looks like a blog post. But you see a "read more" icon. So you click it and down pops a story.
Guru Cults Exposed: The Tactics "Experts" Use To Pull You In & Suck You Dry
from Guru Cults Exposed: The Tactics "Experts" Use To Pull You In & Suck You Dry
start-a-online-business
from start-a-online-business
Affiliate Niche Site without Social Media Follow. Possible?
from Affiliate Niche Site without Social Media Follow. Possible?
Being in Business and still being "Scripted", it's possible!
I've been lurking for a few months and thought it's about time I introduced myself. I've been running businesses from the time I graduated except for a 12 month stint in a job just after graduation to learn the ropes of a business that I wanted to get into. During my school and university days, most of my free time was spent helping my businessman dad for some pocket money so I had constant exposure to a business environment and helped me develop a business mindset....
Being in Business and still being "Scripted", it's possible!
from Being in Business and still being "Scripted", it's possible!
Offering a valuable service for B2B, and I would like your feedback
TL;DR - The service produces inbound B2B leads (These leads are reaching out and asking to set an appointment, so that they can learn more about our clients product/service). Resulting in 15-30 inbound leads each month minimum, and is scalable from there. What industries would benefit most from having something like this?
Hello!
My agency utilizes automation on LinkedIn for B2B lead...
Offering a valuable service for B2B, and I would like your feedback
from Offering a valuable service for B2B, and I would like your feedback
Wordpress issue - can anyone help?
from Wordpress issue - can anyone help?
Enlarge Images When Mouse Hover
from Enlarge Images When Mouse Hover
Searching For A YouTube Software
from Searching For A YouTube Software
The Value Add Challenge
Interestingly enough, providing interpersonal value follows a similar template to providing value in business. Many members of this forum embody value adding until it bleeds through their pores, but for a large portion of the population, it is not a natural response....
The Value Add Challenge
from The Value Add Challenge
What's your privacy setup?
Currently in the process of cleaning up my stuff and doing a lot of "ungoogling";
- Using a external hard drive instead of gDrive (until I find...
What's your privacy setup?
from What's your privacy setup?
I am here to learn, and to provide value to others
Glad to join the Fastlane Family!
I'm very excited to gain insight and learn from some of the great minds that make up this forum.
A brief synopsis of myself:
I am 26 years old, I attended UCF where I studied Business.
After graduation, I landed a position as an International Territory Manager for a large sports supplement company, where I managed Canada, Asia, South Africa, and England.
After one year in this strenuous position, I transitioned into the Real Estate industry,...
I am here to learn, and to provide value to others
from I am here to learn, and to provide value to others
Facebook Big Brother Is Watching You
Today I was on a web site checking something out.
A few hours later, I logged into Facebook.
There, in the Facebook advertising on the right column of the page, was the company and item that I had visited earlier in the day, with a 10% discount coupon. Photo of the exact item I had been researching, from the web site I was researching it on.
So, Facebook has access to the cookies from web sites I visit off of Facebook?
Someone smarter than me please explain to me what the hell...
Facebook Big Brother Is Watching You
from Facebook Big Brother Is Watching You
Shuhari from Germany
I am Shuhari from Germany. I am a Engineer in my mid-thirties, married with two kids. Have been employed in Academia and Industry and started a business with my wife last year.
Our personal motivation for being an "entrepreneur couple" is that we want to be free. Free to chose to work on what we want, when we want, how much we want, with whom we want, for the customers we want.
My goal is to transition from employee to full-time entrepreneur as soon as we hit our business...
Shuhari from Germany
from Shuhari from Germany
SEO/PPC Newbie help
from SEO/PPC Newbie help
What can I do on a daily basis to grow as an entrepreneur?
I've always wanted to know what Every Entrepreneur should to do on a Daily Basis to Grow and Achieve More Success.
Let me have your point of view on this.
Thanks.
from What can I do on a daily basis to grow as an entrepreneur?
Why don't my keywords appear on top google
from Why don't my keywords appear on top google
Copywriting, Failing and Readjusting
After 2-3 months of having no luck (not a single sale) and rewriting my offer/testing dozens of times, I knew that I needed to try something new.
I didn't put much though about how saturated Fiverr is for copywriters, and I figured "hey, as long as I put up my services, I'll get a piece of the pie too."
Wrong.
After a little bit of research and completing Sinister Lex's copywriting course on...
Copywriting, Failing and Readjusting
from Copywriting, Failing and Readjusting
3D Printing as a business...does it make CENTS?
3D Printing as a business...does it make CENTS?
from 3D Printing as a business...does it make CENTS?
Kentucky/Louisville Meet Up Interest
I'm in the Louisville and Meade County areas myself, but I know some people are near and around like
@LiveFire
@Castaway
@1step
@James Thornton
@Shepherd
@cwalto12
If you know anyone else on the forum in the area, tag them to this post.
Who would be down?
Thinking EOM April or start of May.
from Kentucky/Louisville Meet Up Interest
How many action fakes can the fastlane come up with??
I've Read The Millionaire Fastlane!
If you read the book, post here and you will get an icon under your screenname and...
I've Read The Millionaire Fastlane!
from I've Read The Millionaire Fastlane!
Quote of the Day - QOTD
"The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself." - Friedrich Nietzsche
That's gold.
I figured a "Quote of the Day - QOTD" thread would be a good thing to start. It might...
Quote of the Day - QOTD
from Quote of the Day - QOTD
DON’T PANIC! Facebook’s Ad Targeting Updates Aren’t as Scary as They Seem
Facebook has found themselves in a bit of a pickle.
Not only are influencers and brands abandoning the platform, Facebook has made a few announcements that leave us, digital marketers, a bit uneasy.
First, they are pausing their app review process making it impossible for businesses to create new Messenger bots. Second, they have stripped out access to third-party data for advertisers who create targeted ads on the platform.
Sounds scary, right?
Don’t panic just yet! We sat down for a conversation with Dennis Yu, Chief Technology Officer at BlitzMetrics, to talk about these issues, and he assured us that all is not as bad as it seems!
Here’s what he had to say:
Don’t feel like watching the video? Read the full transcript below!
Garrett Holmes: | Well, thank you so much for joining us, Dennis. This is kind of a crazy time for all of us in the digital marketing world right now. So to start things off, if you could kind of just tell us what Facebook is doing. Kind of explain it like we’re five. |
Dennis Yu: | So Facebook is under pressure from the government and from consumers and the media because of this outrage. And Facebook’s been very sensitive to the fact that when people say bad things about Facebook because you can target gay people or black people or the KKK, or there’s the hint that the Russians maybe have used Facebook to manipulate the U.S. general election, or any kind of nonsense like that, Facebook’s natural reaction is to try to pull back from a PR standpoint. And also, I know having met Mark Zuckerberg a few times, he actually does want to do what’s right for the community. So what you’re witnessing now is two things. One is that the media and the government regulators are saying, “My goodness, something must be done. Our data is not being protected. There’s Cambridge Analytica where they’ve got 50 million user profiles, where there’s other people that are nefarious that are using our data, or there’s a data breach.” None of those things is actually true in the extent of what the media is talking about. |
The second part is Facebook’s reaction, which is how they’re pulling back a lot of the targets. So they’ve pulled back the third party partner category targets, which is Acxiom, Epsilon, Datalogix, and the other partner data that’s related to that. They’ve pulled back a lot of job title targeting, they’ve pulled back certain kinds of interest targeting. They’ve pulled back a lot of targets, and they’ve also stopped all messenger app approvals, as you guys know. And that’s a response to make sure that they can get ahead of the regulation. You probably know, in Europe, there’s GDPR, which is about getting consumers opt-in to be able to be targeted with someone else’s data. And so by pulling a lot of the data that we used to be able to use, some marketers are freaking out saying, “This is the end of Facebook. It’s no longer useful. My ads are getting disapproved.” And other people are saying, “Hey, it’s business as usual. Everything’s just fine. We can rely upon the algorithm to do the work for us. I wasn’t using those kinds of targets anyway.” And the truth is actually in the middle. | |
So for those of us that maybe aren’t doing Facebook ads for a living, that maybe aren’t talking to Facebook multiple times per day and working closely with them, here’s what you need to know. If you are running Facebook ads, make sure that you do not do anything that violates the terms of service. Facebook is cracking down on people that are doing things that maybe you were able to get away with before, but now, I’ve seen messages just in the last week, other people saying, “Dennis, my ad account’s disapproved. These ads, they used to be working for a long time.” Yeah, well, they should’ve been disapproved before. | |
‘Cause there’s two and a half million advertisers on Facebook. Can you imagine? I think Facebook has five thousand people that are there trying to do account management and ad approval, that whole policy group. Five thousand people trying to take care of ads that are being submitted by two and a half million advertisers. So that’s probably five hundred, six hundred thousand ads per day to be handled by just a few thousand people. That means they literally have just a few seconds to handle each ad as it comes through. So often, they’re going to accidentally disapprove an ad that should have been approved, and they’re going to approve an ad that shouldn’t … They’re gonna make both kinds of mistakes. | |
So, first off, make sure you understand policy because when you get an ad disapproved multiple times when it happens enough times, they will shut your account down and you won’t get it back. So, number one, right, don’t let your account get shut down because then it’s really hard. Then all you try to open another account. There’s all these different tricks people try to do. Just please don’t go there. That’s number one. | |
Number two is let’s try to do things Facebook’s way. Let’s create one-minute videos where we’re entertaining and educating. Let’s bring people through the awareness engagement conversion stages, which we know has always been right. Those are the fundamentals. And if we do that, we don’t need to rely upon all this crazy kind of targeting. A lot of people, they screw up their Facebook ad account, not because Facebook is difficult or disapproving ads, or things are changing and Power Editor’s going away. It’s not because of that. They’re screwing themselves. Most Facebook marketers, they get in the way of themselves by trying to over target. ‘Cause if you set a certain kind of targeting in your ad, then Facebook has to honor that. And then they will sub-target within that group that you select, which is what oCPM does. It does automatic bidding and automatic sub-targeting. So actually if you set up things properly, you have that three by three grid of awareness, engagement conversion, nine pieces of content, three times three, and then you set up lookalikes in the right way, you set up custom audiences in the right way, you actually don’t have to touch things in terms of micro-targeting. You can let the system do the work for you. | |
Most people are creating too many ads. They’re going straight to trying to sell off of a cold audience. If you try to convert lookalike audience, that gets low relevance score. So all the things that you were able to get away with before are now starting to become higher penalty. So maybe you had ads that were converting that were relevant score two, and high negative feedback, but it was still … Even though users didn’t like it, but it was still profitable enough that you kept going with it. You should look at trying to fix those ads, ’cause there’s a chance you’ll get disapproved on those. | |
The third thing is if you are running targets that … Let’s say you’re an auto dealership and you are using partner bulk data that’s tied back to Acxiom on auto and tender. People who are in the market to buy a car in the next six months, people who currently have an Acura and they want to buy a new Acura, maybe. Or people who have an old BMW and maybe they want an Audi. You need that kinda data? All that data’s going away. The behavioral data that’s related to point of sale, to loyalty programs, to registration, all that stuff from Acxiom, Epsilon, Datalogix, which is owned by Oracle now, all that data will not be available progressively until October 1st. So it’s not being pulled away right now. You’ll still see a lot of it there right now. So if you are reliant upon that data because you are in a particular niche where you just have to have that, then you’ve got to get creative in terms of the targeting that you have. You have to be able to step, move one step up in the funnel, right? | |
The thing that Facebook announced three days ago, which I think most of us knew was coming … Actually, they mentioned it, I think, in our developer group a month ago, they pulled away reach estimates. You remember when you have a custom audience, it’ll say, “Well, you should be able to reach this many people. 10,000 people or 100 people or whatever it might be.” And so they’re pulling away all of the different estimates on how big that audience might be, which is actually really key If you’re doing planning. So inside Audience Insights, inside the Ad Manager, other places where it estimates how far an audience would reach on custom audiences. So what do you do about that? You have to test smaller. So you have to start with a dollar a day. Because if you don’t know what it is, the last thing you want to do is put a budget what’s ten times what that audience will sustain. Then your frequency goes too high, and then you’ve burnt out that audience, and then the relevance score quickly rates low, high negative feedback, which causes your CPM to go up and then you burn out that whole ad. So that means you’ve got to be more careful about your testing. That means you start with a dollar a day, and if it’s working, you can extend it. | |
Here’s another thing that people aren’t using, but they should be thinking about now, because of these changes and how fast they’re accelerating. ‘Cause Facebook’s gonna continue to pull more targeting. They’re gonna continue to ban ads, ’cause they’re gonna do anything … They don’t care about the extra million or two dollars that you might have, let’s say. “Oh, but Facebook, they’ll care about my million dollars of ad spend.” No. Actually, they make 17 billion dollars a quarter. They don’t care about that. So what you have to do is be more progressive in the way that you test. And here’s one thing that almost nobody’s using on Facebook, but is super powerful, automated rules. | |
Have you seen how automated rules work? It’s inside your business manager. If you click that hamburger menu, “All Tools.” Scroll over to the bottom towards the middle right, middle bottom, and automated rules allows you to set up when you turn ads on and off. If the frequency is too high, if my cost per action or cost per conversion is above a certain amount, then decrease the bid. If it’s working well. If my CPC is below this, then put another ten dollars a day against it. Or increase my total budget, or increase my bid. Or all of these actions to turn things on and off and change bids and send me an alert. For example, I have an alert set up that any time an ad has a higher CPM than $25, I want to see an alert, because that’s a sign that something’s not right. ’cause my ad should be about a six to a seven dollar CPM in the United States. And if it’s higher, that means I’m violating 20% text rule, I’m getting high negative feedback, the audience is too small. | |
So when you use automated rules, that’s gonna help prevent you getting in trouble with Facebook, because more disapprovals … I think they’re gonna be more sensitive. It used to be you could get away with a lot more disapprovals, but now you’ve got to be more careful. And the other thing is that, with more ads being there in the system, the more competition there is, the more expensive things become, the more important it is to prove that something’s working organically, and then do dollar a day boosting, and then rely upon custom audiences built off of those video watch audiences. You don’t need that third party partner data except to kick things off, ’cause once it becomes an email address, once it becomes a custom audience, once it becomes a video watch audience, which all those are custom audiences, you don’t need those targets. Then you’re relying upon oCPM and the system does the work for you. You’re home free at that point if you can build those audiences. | |
So all the more emphasis on one-minute videos, on one dollar a day testing, on not relying upon tricks. There was an article that came out a couple days ago about a guy who ran a cloaking network that spends a billion dollars a year on Facebook where you can send people … cloaking is when you send people to … If Google bot or Facebook’s bot comes, you send them to one page, but if it’s another user, you send them to another landing page. So you’re trying to trick Facebook and Google’s ad disapproval system. And I, unfortunately, know a lot about that kinda stuff, but those sorts of things you don’t want to mess with. Increasingly, the penalty for using tricks will get you in trouble. | |
I think that’s the main thing people have to realize is that Facebook says, “You know … ” So Facebook in their … I don’t want to say they’re naive, but let’s say … I’ve been doing ads for 11 years, Facebook, and they just kind of trust. They’ve had this naive trust of advertisers, where they just give you all of these features. The whole idea of move fast and break things, which is stuff that’s made by 23-year-old engineers, ’cause I was one of those, too, 20 years ago, was “Hey, here’s some cool features. Let’s just give this kind of targeting out to people and see what they can do. Let’s release this new functionality.” And so they trust that we as developers and marketers, we’re not going to abuse that. So there are people who will build … | |
When Facebook launched the F8 platform in May of 2007, anybody could build an app. Which then, “Oh, your friend would like to invite you to play this game and also wants your friend’s information, the friend and fan information.” Okay, cool. But they didn’t anticipate the kinds of things that would happen with people abusing that data coming through, ’cause they didn’t think about all the nefarious things that would happen in the affiliate world and all that kinda stuff. So by releasing all this amazing functionality, which has created, arguably, well, not arguably, the world’s number one targeting system. World class. Nobody can argue that. Because they’ve created all of this massive power and all this sort of buffet of options. I like eating at the Wynn Buffet when I’m in Vegas because there’s all these options. Some people say that Caesars is better. You can argue with that. But the fact that there’s all these options, A, creates overwhelm. B, it creates media opportunities for people that want to say, “You know what? I can target all the people by job title where they say KKK leader.” But that’s not actually their job title, ’cause people can say whatever they want. They can say that they’re married. They can say whatever they want on Facebook. | |
So what Facebook’s doing is they’re moving away from, “Here, let’s just trust the community. Let me give you all these different things.” And they’re pulling most of it back. And so you see a lot of people that are freaking out, and they kind of have to because of things like GDPR, because you could find … Just think about all the millions of different things that you could target off of, how any one person … For example, there’s an article, I think it was in the New York Times yesterday on how you could … If you were a landlord and you were renting out apartments or something, you could basically target black people, or target white people and exclude black people and handicap people. Cause you could exclude all the people that have a disability that are members of the union of people who are handicapped. Or there’s all these different groups. You could exclude people that like the NAACP, which is probably gonna be black people. | |
So they’re suing Facebook by saying, “Well … ” Just because someone could do this kind of targeting, how can Facebook possibly police all of this stuff? They can’t. So Facebook’s pulling most of that stuff back. Because they don’t want the government to come in and regulate. I think it’s too late. The government’s gonna come in and regulate because they can’t not do anything, if you know what I mean. So they’re gonna have to do something. So Facebook’s trying to say, “Well, if we preempt them by just self-regulating, like pulling back some of these targets, maybe they won’t slap us quite as hard.” Kind of like the cigarette industry where they said, “Well, don’t regulate us, and then we just promise not to run ads on TV.” Things like that. Like maybe we can get ahead of the regulation, because if we do it now, it’ll be better than if they come in and try to say, “All right, well, Facebook we have to break into three different companies.” Or nonsense like that. | |
Garrett Holmes: | Right, right. |
Dennis Yu: | Now, from our standpoint as marketers and advertisers, we’re trying to drive sales of our products. This is what you need to know. Most of these things don’t matter. It’s noise. The stuff about data and Cambridge Analytica using data from some third party app. They couldn’t use that. All of us who are data people know that that wasn’t possible because all custom audiences were based on app-scoped IDs meaning only that app itself could have used that data as custom audiences. No one else could. But the media doesn’t know, and actually, most people who are marketers, they don’t know that’s the case. So there was no privacy breach. I’m gonna defend Facebook on national TV in two days talking about this on CNN. I’m flying to Atlanta tomorrow to talk about this. I don’t even care about that. That’s all a red herring. That’s just politicians and the media trying to make a story out of what they want to believe as opposed to what the actual facts are. |
The fact is if you’re trying to drive sales, what you need to lean on is oCPM. That’s really where the AI and the algorithm power is. Where if you set a good audience, not super, super tight, but a general audience, that with enough room for Facebook’s algorithm to kind of figure out how to sub-target, the system does the work for you. That’s the power of Facebook’s algorithm. It’s not us setting all these targets. It’s us putting in the ingredients into the machine. We have to put in the ingredients are goals, content, and targeting, our three by three grid, our custom audiences. We’re putting all of these things into the machine, closing the lid, pressing the button for the thing that we want. | |
So I like to hang out at the Admiral’s club. You ever go to the Admiral’s club like at airports? | |
Garrett Holmes: | Yep. Yep. |
Dennis Yu: | I’m gonna hang out there tomorrow. I like to go to the airport a little bit early, ’cause I can eat their food. |
Garrett Holmes: | Yeah, I do the same thing. |
Dennis Yu: | But the Admiral’s Club, my favorite thing there is they have this coffee machine. But they have a really fancy coffee machine, and when you press the hot chocolate button, the thing whirs up and it’s not just using powder stuff, but it actually puts in real cream, and it’s the best hot chocolate I’ve ever had of any of these other places. ‘Cause it’s not just some crappy powder stuff. Something they do is really, really good, and I think of Facebook as like that, where you put your cup under the thing and you press. Do you want a latte? Do you want a hot chocolate? Do you want an espresso? Do you want whatever? And if you put the things into the machine and you press the button for what you want, the machine is doing the work for you. |
So we think about the fact that Facebook’s taking away a lot of these targets really doesn’t matter because most people who think they’re all smart about targeting are really just screwing things up and making it harder. They should let Facebook do the work. It’s like trying to beat the computer at chess. The computer will kick your ass at chess. The computer will kick your ass now at Go and World of Warcraft and all these things that people didn’t believe the computer could win at. And that’s how Facebook is. Their system is so smart. You literally have to … The main reason why people fail on Facebook is they do not have their content organized into that three by three grid, the funnel. The awareness to engagement to conversion, and sequencing from awareness to engagement, and sequencing from engagement to conversion. That’s the thing that we’ve been preaching for a long time. And now, because of all this nonsense that’s occurring with Facebook, we have all the more reason to finally get back to these fundamentals. Why? Because if you don’t, you’re gonna get penalized. | |
Garrett Holmes: | Wow. Very, very well put. I had a bunch more questions, but you answered everything, everything on the list. And to kind of wrap this up, one of the things that I was gonna ask is, “Should we panic as marketers?” And it sounds like the answer is absolutely not. |
Dennis Yu: | No. Because why would Facebook intentionally hurt the machine that drives revenue? Now, some people are gonna get hurt along the way, and those are bad actors. But how many of us here were really using job title targeting? And what percent of Facebook’s revenue do you really think job title targeting and partner targeting was? Maybe 3% or 4% in total of all that micro-targeting? Just because you can target teachers that live in Santa Monica and are 35 years old, just because you could do that, what percent of all ad spend, of every dollar that’s being spent, how many pennies do you think is being used toward stuff like that? Maybe a penny. |
So from Facebook’s earning standpoint, it doesn’t really matter. So they get to get most of this huge PR nightmare, government regulation, privacy data breaching stuff off their shoulders by just removing that. It doesn’t hurt the revenue, and it gets rid of a lot of this outrage. And frankly, it’s gonna reduce a ton of people that are submitting crappy ads that are only gonna spend five cents anyway. | |
There’s hundreds of thousands of ads per day, maybe even a million ads per day that are coming through Facebook’s system, and the majority of them are micro target ads that are gonna spend nothing. So should that even go through review? That’s why Facebook has minimums. The reason why … Okay, well, if it’s a boosted post, then you can spend a dollar a day, which is why we talk about a dollar a day, but if you’re trying to drive to a website for conversion, you’ve got to spend five dollars a day. Who knows. Maybe they’ll increase that to ten dollars a day. ‘Cause back in the days when I ran analytics at Yahoo, we said, “Well, why are we gonna have this minimum ten cents bid? Why don’t we just allow there to be no floor? Allow people to bid two cents, three cents, allow the market to do it?” Well, the reason why is that we didn’t want crappy ads, and we didn’t want tons of ads coming through for review, ’cause there’s a cost to try to review these ads, ’cause somebody might say something racist. | |
Facebook has automation to detect whether there’s images or whether there’s nudity. There’s all these different things that Facebook has. But even still, you’re gonna see, they’re gonna be tighter about that. So I don’t think there’s a lot to worry about, unless you’re trying to trick the system. | |
Garrett Holmes: | Gotcha. Gotcha. Well, it’s good news to hear. In a world where the news is kind of blowing this up and making us kind of all kinda look to each other and go, “What’s next? What’s happening here?” This is a little bit of a relief to kind of hear that this is not as big of a deal for us as marketers as the media’s kind of making it out to be. So I really, really appreciate you taking the time to sit down and explain this to us. |
I know I learned a lot today. We all in the room learned a lot today. So thank you so much. And as kind of a last thing, where can we learn more about you? And where can we watch what’s going on in your world? | |
Dennis Yu: | Best place is follow me on Facebook. So Google my name. Facebook my name. LinkedIn my name. Send me an email, dennis@blitzmetrics.com. I put a lot of stuff out there on Facebook, ’cause why not? If you’re talking about Facebook, you should be putting it on Facebook. |
Garrett Holmes: | That’s right. That’s right. Awesome, Dennis. Well, thank you so much for joining us. We’ll talk to you soon, all right? |
Dennis Yu: | Awesome. Thanks. |
Garrett Holmes: | All right. Thank you. |
(NOTE: Before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to.)
The post DON’T PANIC! Facebook’s Ad Targeting Updates Aren’t as Scary as They Seem appeared first on DigitalMarketer.
from DON’T PANIC! Facebook’s Ad Targeting Updates Aren’t as Scary as They Seem
Biophase; New Coaching Calls, Product Sourcing, Help A Rescue
----------------------------------------------
Many of you know that I foster dogs and donate alot to dog rescues. So what I've decided to do is to do a set of 60-90 minute long conference calls with members of the forum in exchange for a donation to Saving Paws Dog Rescue in Arizona.
WHAT DO YOU GET:
60-90 minute long conference call with me + 5 (maximum) other forum members
WHAT IS THE CALL ABOUT:
How to find a good product to sell on...
Biophase; New Coaching Calls, Product Sourcing, Help A Rescue
from Biophase; New Coaching Calls, Product Sourcing, Help A Rescue
I will start Work online16 hours a day for 90 days / your advice!!
from I will start Work online16 hours a day for 90 days / your advice!!
Why Google Won the Race, All Others Failed!
from Why Google Won the Race, All Others Failed!
Dealing with frustration from dropping bad habits.
I know this isn't the typical question for the forum but has anyone gone through this situation? I could use some help.
Quick background: for the last three years I've pretty much been addicted to video games, weed and fast food. Three weeks ago after reading TMF I dropped all 3 cold turkey. some say you should slowly "taper" but I know I would fall back into the rabbit hole. For the first two weeks Ive felt rather dull and numb and it's slowly transitioning into...
Dealing with frustration from dropping bad habits.
from Dealing with frustration from dropping bad habits.
#1578 How to spinoff a technology from an agency (successfully)
Brandon Evans is the founder of CrowdTap, influencer marketing that actually works.
Sponsored byToptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.
With Bench, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. It’s everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping.
Sign up at Bench and get 20% off for your first 6 months.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint
from #1578 How to spinoff a technology from an agency (successfully)
Have you used Youtube or video marketing to actually promote your business or clients?
from Have you used Youtube or video marketing to actually promote your business or clients?
Sell Courses: What is the preferred method?
from Sell Courses: What is the preferred method?
Easter specials
from Easter specials
caching vs indexing
from caching vs indexing
T Shirt Fulfillment Plugin + Shopify?
I'm hoping that it could "ingest" my design input, produce a picture, I can use that picture on my store, and then it will print/fulfill orders as they come in. (IE. I won't need to order 1000 shirts until I see demand is there, which I would do of course if it is to significantly lower cost).
I've heard of TeeSpring but don't think that's what I'm looking for because the orders don't fulfill...
T Shirt Fulfillment Plugin + Shopify?
from T Shirt Fulfillment Plugin + Shopify?
jamesaustin826
from jamesaustin826
Can google penalised old domain be restored to compete?
from Can google penalised old domain be restored to compete?
Idea of selling your goods in fastest growin country in Central Europe
I'm comming up with an idea of selling your goods in Poland.
Poland figures as one of the most attractive countries in Europe in terms of FDI, it is the most wanted destination for the foreign investors in central Europe.
I'm trading all around the world and I know how hard is to find someone honest, who knows the native market. I decided to meet that expectation by myself and I created my business.
I offer consulting, advices and distribution of your products and services in...
Idea of selling your goods in fastest growin country in Central Europe
from Idea of selling your goods in fastest growin country in Central Europe
Build a real estate company in a D area
I’ve been a real estate as hobby investor for 12 years. Done mostly live in flips. I’ve bought and sold 4 houses and currently own...
Build a real estate company in a D area
from Build a real estate company in a D area
Hello for all interested in selling in Poland
my name is Jan, i'm distributor in Poland for many different products. Mostly cosmetics/health products.
Looking for business partners, knowledge and fun all around the world.
you can check my website for more information,
have a great day!
from Hello for all interested in selling in Poland
[Progress] Graphic Designer Going Freelance & Fastlane
Reading this and that, writing up comments here and there.
It all seemed like a big buffet in the beginning. You came whenever you pleased and ate whatever you felt like.
Something didn't taste?
You left it on your plate and went to get yourself something else.
There was enough there, right?
The only problem with this approach is that you feel full before you can make it to the mouthwatering main dishes.
How To...
[Progress] Graphic Designer Going Freelance & Fastlane
from [Progress] Graphic Designer Going Freelance & Fastlane
Bitcoin / Cryptocurrency Discussion (And Predictions)
As Bitcoin is slowly becoming the real deal. I wanted to give Bitcoin it's own thread containing just long-term & short-term predictions & any big crypto news to help any others who's trading, hodling, etc. a place to throw in your predictions & any actions you plan on taking.
I see the current stage of Bitcoin & crypto as the new Napster & Limewire. Industry bigs (middle-men) will do all they can to fight it & shut it down, but they will soon find out - You...
Bitcoin / Cryptocurrency Discussion (And Predictions)
from Bitcoin / Cryptocurrency Discussion (And Predictions)
A Lesson in "Control" (from CENTS)
Freelancing on Upwork is not exactly a "business" but I guess it can be dangerous relying on a platform like that for jobs.
Basically, I pay the bills via Upwork freelancing (check out SinisterLex's thread for some good info on that) so losing Upwork...
A Lesson in "Control" (from CENTS)
from A Lesson in "Control" (from CENTS)
Bring back your creative genius
I wanted to share with you an article about our creative genius, how to bring it back.
How to re-think like a 5yo problem solving child.
I think the article is interesting for those who ask "How to bring value?"
We are born creative geniuses and the education system dumbs us down, according to NASA...
Bring back your creative genius
from Bring back your creative genius
Thursday, March 29, 2018
Where to get images
from Where to get images
Financial App Idea (and more)
As we all know, ideas by themselves are pretty useless, without the right execution.
Except if you're in the business of selling ideas, of course.
Like any entrepreneur, I have multiple ideas running through my head each time I see a need. A solution-oriented worldview.
Good thing is I have disciplined myself to not attempt chasing them all at once.
Since I never made an introduction post in my 2+ years on the forum, here is a...
Financial App Idea (and more)
from Financial App Idea (and more)
Financial App Idea Dump (and more)
As we all know, ideas by themselves are pretty useless, without the right execution.
Except if you're in the business of selling ideas, of course.
Like any entrepreneur, I have multiple ideas running through my head each time I see a need. A solution-oriented worldview.
Good thing is I have disciplined myself to not attempt chasing them all at once.
Since I never made an introduction post in my 2+ years on the forum, here is a...
Financial App Idea Dump (and more)
from Financial App Idea Dump (and more)
Looking for some You-Tube recording help
from Looking for some You-Tube recording help
the infuriating “noopener noreferrer” links in wordpress 4.7.4
from the infuriating “noopener noreferrer” links in wordpress 4.7.4
Postcard Mailing Questions
from Postcard Mailing Questions
Does At WIll employment even mean anything?
I tell HR dude at the end of day that in 2 weeks i gotta be out, i can stay and help with work for 2 weeks at most.
One of the companys partners is there and giving me a death glare.
HR dude says i must give 30 day notice according to contract.
im like what... oh sh*t so i say...
Does At WIll employment even mean anything?
from Does At WIll employment even mean anything?
Which revenue model should I be going for?
Basically a customer will enter details about jobs they need done and get quotes sent to them from local businesses.
Originally I was going to charge a fee to the customer and take a cut of the total bill from the business .
This leaves me processing payments, both incoming and outgoing, although I feel this could make more money per transaction .
Now I'm toying with the idea of charging the business for the service...
Which revenue model should I be going for?
from Which revenue model should I be going for?