As I'm still essentially a neanderthal at entrepreneurship, the concept of "present the 'why', sell the 'how'" has thus far eluded me.
I've done some analysis on popular blogs to distill key concepts, and one of the invariable elements seems to be an author saying something to the effect of;
"See this sh*t right here? This is really good sh*t because X, Y, Z. I'll trade you your email for a small taste of this sh*t." When then hooks for the upsell for a an unrivaled presentation of value...
Present the "why", sell the "how"
from Present the "why", sell the "how"
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