Day by day. Chapter by chapter .. I'm reading Unscripted a little at a time. And it occurred to me as I read there's more to learn from the book than what you take from the core message. It's something a lot of copywriters (or wannabe copywriters) could benefit from.
It's MJ's writing style.
The book has high ratings. A lot of people absorb into Unscripted like water to a sponge. Pulled like gravity toward a message that relates. So I wanted to talk about a few key elements I've noticed...
What UNSCRIPTED Can Teach Copywriters ..
from What UNSCRIPTED Can Teach Copywriters ..
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