The Best Boss: SPI 251: (In the Middle) Launching a New Course with New Entrepreneur, Sarah Argenal

Wednesday, February 1, 2017

SPI 251: (In the Middle) Launching a New Course with New Entrepreneur, Sarah Argenal

I’d like you to meet Sarah Argenal, the creator of Working Parent Resource. Sarah knows all about balancing raising a family with pursuing your career, and she’s in the midst of creating and launching an online course to help working parents like herself. I’ve have the pleasure of getting to know and mentor Sarah through a series of “accountability calls” as she builds her online course, and today, we’re going to check in on her progress.

Sarah’s worked hard to validate, build, and promote her course. She’s grown her email list, surveyed her prospective customers, and created valuable course content—all while balancing a full-time job. In today’s call, she and I will walk through what’s working and what can still be improved. I’ll share my advice for tweaking her messaging, attracting future students, and taking her course to the next level.

This episode is a rare opportunity to eavesdrop on an entrepreneur mid-process. Join Sarah and me for an awesome conversation on making and marketing an online course!

Thanks for Listening!

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Special thanks to Sarah for joining me this week. Until next time!

You'll Learn

The personal pain-point that inspired Sarah's online course.
How Sarah's course is doing at this stage in its development.
My advice for how Sarah can improve her course and take its success to the next level.
The step-by-step process Sarah used to start building her course.
How Sarah balanced her time spent on course creation with her full-time job.
Audience survey strategies for validating your online course.
Tools for staying productive and organized.
Why Sarah gives away part of her course for free, and more!