Summary of Traction: How to get customers for your startup

This book outlines nineteen traction (understand: customer acquisition) channels. It is a book written for startups more than it is written for traditional companies. However, I found it insightful. Most people only think about Facebook ads when it comes to getting customers. There are in fact a mountain of other ways to get customers, and these ways are probably much less crowded than Facebook ads.

Find an executive summary below. I didn't summarize the nineteen traction channels. If you...

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