A Tale of Two Slings: Peak Design and Amazon Basics

Amazon copied Peak Design's bag, and they shot back with this video

Kill them with kindness and humor:

View: https://www.youtube.com/watch?v=HbxWGjQ2szQ

How To Use Humor To Beat Product Copycats

By building an army of raging fans, entrepreneurs, inventors, and startups can level the playing field.

www.forbes.com

from A Tale of Two Slings: Peak Design and Amazon Basics