From time to time on this forum various parts of the marketing process get a mention, but marketing should always be considered as a whole.
Marketing is a generally misunderstood term. Most people think that marketing = advertising, but that is only a part of the marketing process.
It begins with developing the concept, i.e., the idea of a product or service, but also understanding how that product or service provides value in the marketplace, otherwise the concept would have no value...
MARKETING IS NOT JUST ADVERTISING
Marketing is a generally misunderstood term. Most people think that marketing = advertising, but that is only a part of the marketing process.
It begins with developing the concept, i.e., the idea of a product or service, but also understanding how that product or service provides value in the marketplace, otherwise the concept would have no value...
MARKETING IS NOT JUST ADVERTISING
from MARKETING IS NOT JUST ADVERTISING
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