Marketing for pizza

Why is Domino’s Filling Potholes? - Baer Performance Marketing

A full-service agency specializing in brand development and integrated marketing strategies, including a mix of digital, social and traditional media.

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Neat idea...

The transport of a freshly-baked pizza can be fraught with peril for delivery drivers. One unexpected bump or pothole will easily spill, splatter or ruin a pie.


To prevent pizza jostling-related crises, fast-food giant Domino’s Pizza took matters into its own hands and developed a plan to repair deteriorating roads across the United States.


Through the “Paving for Pizza” initiative...

Marketing for pizza

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