I've been doing a bit of research lately into some strategies to reduce Amazon cannibalizing ecommerce sales and stumbled on some really interesting information I was not aware of.
Since the beginning of time, Amazon included a price parity clause in their seller ToS that stated that marketplace sellers must set their price the same or lower than any other outlet online - what this meant is that Amazon forced their own competitive advantaged incentivizing customers to purchase product...
PSA to Ecommerce Business Owners Selling on Amazon
Since the beginning of time, Amazon included a price parity clause in their seller ToS that stated that marketplace sellers must set their price the same or lower than any other outlet online - what this meant is that Amazon forced their own competitive advantaged incentivizing customers to purchase product...
PSA to Ecommerce Business Owners Selling on Amazon
from PSA to Ecommerce Business Owners Selling on Amazon
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