Analysis of a client account

Hi folks

Since I now have a customer whose google ads account I analyzed and looked for ways to improve, I thought about documenting the whole thing. Therefore I have created a checklist for Google Ads, which I would like to share:

• Is an account structure existing (is it useful)?
• Are targets/conversions available?
• Are the goals of the ads reflected in the settings? (e.g. you want to generate leads for a real estate agent, but he has no location targeting?).
• Is...

Analysis of a client account

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