Leangains and Kinobody: A case study of two fitness gurus

I want to create this thread to analyze the popular online fitness brands Leangains and Kinobody. These brands are inseparable from their creators/owners Greg O Gallagher and Martin Berkhan so the brand names and names of the owners will be used interchangeably from here on in.

Martin Berkhan of Leangains


Greg O'Gallagher of Kinobody...

Leangains and Kinobody: A case study of two fitness gurus

from Leangains and Kinobody: A case study of two fitness gurus