Nearly everybody seems to suggest starting off with PPE ads until you're getting tens of conversions per day for your pixel to work properly. From my experience, jumping straight to website conversions has proven much more effective. With website conversions, I'll actually get what I want... a person to buy the product. With PPE, I'll get a ton of likes and reactions... but no conversions. I was split testing this for a few days and found that the PPE campaign cost me the same amount per...
FB PPE Ads - All likes.. no conversions
from FB PPE Ads - All likes.. no conversions
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