#1488 Case Study: Hiring a salesperson

There’s a pattern that I noticed and I want to understand it a little bit better. The pattern is that successful entrepreneurs start out by understanding a specific customer pain, often by experiencing that pain themselves. Then they create a solution in the form of software that solves that pain. I specifically asked Steli Efti to come on and tell us how he did it. Steli started Close.io after doing sales himself, understanding the challenges involved in using other people’s sales software and realizing, “There’s got to be a better way.” And then he created it, and that better way is now a piece of software called Close.io. I want to understand the process of how it’s done.

Steli Efti is the founder of Close.io, a CRM that increases your sales by giving your sales team one place for all its communication.

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