I recently built this tool and looking for any feedback - How much are you paying for leads?
I wanted to create a simple tool that exposes how much money people/businesses are really spending in Adwords to acquire a "lead".
My basic formula was based on a 5% conversion rate (which is actually higher than the standard rate which is about half that). Taking the CPC of a keyword and multiplying it by 20 (clicks) to come up with the amount someone...
Conversion Rate Tool for Adwords
from Conversion Rate Tool for Adwords
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