So this might sound like a stupid question, but is content marketing actually more effective than good old-fashioned direct response advertising?
It seems like content marketing is the craze these days and I see all of these companies pumping out crappy content just to get more people to their websites to build "brand awareness." Is having a person visit your website to look at some content you created actually driving sales, or is it just a bunch of looky-loos that are visiting your...
Is content marketing a load of crap?
from Is content marketing a load of crap?
No comments:
Post a Comment