There is enough sales literature in existence to read for an entire lifetime. I ignore nearly all of it, and pay attention only to the content relevant to me: How do I "close" large sales?
Many of the content that exists about sales - particularly about closing techniques - is quite helpful for small sales. However, when you start dealing with five figure, six-figure, seven figure - and higher - transactions - the evidence suggests that "closing techniques" are kind of...
Closing Techniques Help with Small Sales, Not Big Sales
from Closing Techniques Help with Small Sales, Not Big Sales
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